Basis by Centro

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI
Provided API

Basis automated digital media platform addresses your direct, programmatic, search & social through a single interface with robust business intelligence, workflow automation, search & social integrations. Basis pretends to be a platform you can run your entire digital business on top of.

But why not enhance Basis data with other Improvado integrations available?

Available Dimensions

Campaign Device
Campaign Device
Metrics
  • Account ID (Advertiser ID)
  • Date
  • Campaign ID
  • Campaign Name
  • Start Date
  • End Date
  • Device Type
  • Imps. Won
  • Clicks
  • CTR
  • CPA (Cost per Total Conversions)
  • Events
  • Event Rate
  • Total Conversions
  • Total CVRM
  • Total Revenue
  • Media Spend
  • Data Spend
  • Total Spend
  • Audio/Video Starts
  • 25% Complete
  • 50% Complete
  • 75% Complete
  • 100% Complete
  • Completion Rate
  • Total Eligible Imps
  • Total Measured Imps
  • Total Viewable Imps
  • Measured Rate
Campaign Audience
Campaign Audience
Metrics
  • Account ID (Advertiser ID)
  • Date
  • Campaign ID
  • Campaign Name
  • Start Date
  • End Date
  • Segment Name
  • Imps. Won
  • Clicks
  • CTR
  • CPA (Cost per Total Conversions)
  • Events
  • Event Rate
  • Total Conversions
  • Total CVRM
  • Total Revenue
  • Media Spend
  • Data Spend
  • Total Spend
  • Audio/Video Starts
  • 25% Complete
  • 50% Complete
  • 75% Complete
  • 100% Complete
  • Completion Rate
  • Total Eligible Imps
  • Total Measured Imps
  • Total Viewable Imps
  • Measured Rate
Ad With Hierarchy
Ad With Hierarchy
Metrics
  • Account ID (Advertiser ID)
  • date
  • Brand ID
  • Brand name
  • Group ID
  • Group name
  • Campaign ID
  • Campaign
  • Start Date
  • End Date
  • Ad ID
  • Ad Label
  • Imps. Won
  • Clicks
  • CTR
  • CPA (Cost per Total Conversions)
  • Events
  • Event Rate
  • Total Conversions
  • Total CVRM
  • Total Revenue
  • Media Spend
  • Data Spend
  • Total Spend
  • Audio/Video Starts
  • 25% Complete
  • 50% Complete
  • 75% Complete
  • 100% Complete
  • Completion Rate
  • Total Eligible Imps
  • Total Measured Imps
  • Total Viewable Imps
  • Measured Rate
Domain Exchange Placement
Domain Exchange Placement
Metrics
  • Account ID (Advertiser ID)
  • Brand ID
  • Brand Name
  • Group ID
  • Group Name
  • Campaign ID
  • Campaign Name
  • Start Date
  • End Date
  • Domain ID
  • App/Domain Name
  • Exchange ID
  • Exchange Name Size
  • Page Position
  • Imps. Won
  • Clicks
  • CTR
  • CPA (Cost per Total Conversions)
  • Events
  • Event Rate
  • Total Conversions
  • Total CVRM
  • Total Revenue
  • Media Spend
  • Data Spend
  • Total Spend
  • Audio/Video Starts
  • 25% Complete
  • 50% Complete
  • 75% Complete
  • 100% Complete
  • Completion Rate
  • Total Eligible Imps
  • Total Measured Imps
  • Total Viewable Imps
  • Measured Rate

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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