Connect Roku (ex. DataXu) to Metabase for Real-Time Data Flow

Streamline marketing decision-making with Improvado.

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a leading platform for programmatic advertising that enables enterprise companies to manage and optimize their digital marketing campaigns across multiple channels. By leveraging advanced analytics, artificial intelligence, and machine learning, Roku (ex. DataXu) helps businesses make data-driven decisions and achieve better results from their marketing efforts.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that allows enterprises to gain insights from their data without requiring any technical expertise. Easy-to-use and customizable, Metabase enables teams to create interactive dashboards, visualize data through charts and graphs, and run ad-hoc queries to answer specific business questions. Its scalability and flexibility make it an ideal choice for large enterprises looking to make data-driven decisions.

Connecting Roku (ex. DataXu) to Metabase

There are several ways to connect Roku (ex. DataXu) to Metabase:

  • Use a dedicated data connector for Metabase Roku (ex. DataXu) that is available in the Metabase marketplace or built by a third-party provider.
  • Develop a custom integration using Roku (ex. DataXu) APIs to extract data from the platform and load it into Metabase. This approach requires technical expertise and may involve significant development time.
  • Utilize an ETL (Extract, Transform, Load) tool to automate the process of extracting data from Roku (ex. DataXu), transforming it into the desired format, and loading it into Metabase. This option typically involves using a third-party ETL platform.
  • Consider leveraging Improvado's advanced marketing analytics platform, which offers a complete data pipeline from data extraction through data transformation and normalization, to data visualization. Improvado simplifies the process, eliminates the need for custom development, and provides numerous additional benefits over other methods of connecting Roku (ex. DataXu) to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Roku (ex. DataXu) to Metabase with Improvado

Improvado is the best solution to connect Roku (ex. DataXu) to Metabase for several reasons:

  • It offers a seamless integration between the two platforms, eliminating the need for custom development or third-party ETL tools.
  • Improvado's data pipeline is built to handle large volumes of data, which is crucial for enterprises with extensive marketing campaigns.
  • With Improvado, you can easily access a wide range of metrics and dimensions from Roku (ex. DataXu) and other marketing data sources, allowing for comprehensive analysis and visualization within Metabase.
  • The platform offers high levels of customization, enabling you to tailor the data extraction and transformation processes to your specific requirements.
  • Improvado's customer support is top-notch, providing assistance throughout the entire process of connecting Roku (ex. DataXu) to Metabase and ensuring a successful implementation.

Summary of connection Roku (ex. DataXu) to Metabase

In summary, connecting Roku (ex. DataXu) and Metabase is a critical step for enterprises looking to make data-driven decisions and optimize their marketing efforts. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from a streamlined process, scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data from various sources, enabling a comprehensive view of your company's performance. To learn more about how Improvado can help you connect Roku (ex. DataXu) to Metabase and unlock the full potential of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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