Connect Roku (ex. DataXu) to Looker for Insightful Visualizations

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a leading advertising platform that provides data-driven insights and optimization capabilities for enterprises. By leveraging Roku's advanced targeting, measurement, and analytics solutions, companies can maximize the impact of their marketing campaigns and make data-driven decisions that drive growth and profitability.

What is Looker?

Looker is a modern, cloud-based business intelligence (BI) and data visualization platform that enables enterprises to explore, analyze, and share data-driven insights. With its powerful data modeling capabilities and intuitive, user-friendly interface, Looker makes it easy for organizations to gain real-time visibility into their operations and make data-driven decisions that drive business growth.

Connecting Roku (ex. DataXu) to Looker

Connecting Roku (ex. DataXu) to Looker can be achieved through several steps:

  • First, you need to export data from Roku (ex. DataXu) in a format that can be easily imported into Looker, such as CSV or JSON.
  • Next, you'll need to create a data connection in Looker that points to your exported Roku (ex. DataXu) data.
  • Once the connection is established, you can create a Looker data model that defines how the data should be structured and visualized within the platform.
  • After building the data model, you can create custom dashboards and visualizations that enable you to explore and analyze the data from Roku (ex. DataXu).
  • Finally, you can schedule regular data imports from Roku (ex. DataXu) to Looker to ensure your dashboards and visualizations stay up-to-date with the latest data.
  • Alternatively, you can use a data pipeline solution like Improvado to automate the entire process, from data extraction to loading it into Looker, without the need for manual intervention.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Roku (ex. DataXu) to Looker with Improvado

Improvado is an advanced marketing analytics platform that offers a seamless solution for connecting Roku (ex. DataXu) to Looker. By leveraging Improvado's data pipeline capabilities, you can automate the entire process from data extraction to visualization, eliminating the need for manual intervention and ensuring your Looker dashboards stay up-to-date with the latest data.

Improvado's platform supports a wide range of metrics and dimensions that can be automatically extracted from Roku (ex. DataXu), ensuring you have access to the most relevant data for your business needs. Furthermore, Improvado's robust data transformation and normalization capabilities allow you to easily integrate and centralize data from multiple marketing and sales sources, providing a comprehensive view of your entire marketing ecosystem.

Summary of connection Roku (ex. DataXu) to Looker

In summary, connecting Roku (ex. DataXu) to Looker can provide valuable insights and drive strategic decision-making for enterprise organizations. While the process of connecting these platforms can be done manually, using a solution like Improvado can save time, reduce errors, and streamline the data integration process. Improvado's platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal choice for connecting Roku (ex. DataXu) to Looker. To learn more about how Improvado can help you harness the power of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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