Connect Roku (ex. DataXu) to Grafana for Unbiased Marketing Insights

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a powerful advertising platform that offers advanced marketing solutions for large enterprises. By leveraging advanced data analysis and cutting-edge technology, Roku (ex. DataXu) helps companies optimize their advertising campaigns and maximize their return on investment. With a robust set of features and tools, Roku (ex. DataXu) enables businesses to make data-driven decisions and effectively target their audience, resulting in increased revenue and overall growth.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform that allows enterprises to create interactive and custom dashboards. Grafana is highly customizable, enabling companies to visualize, analyze, and track their data in real-time. By integrating with numerous data sources, Grafana provides a unified view of all key performance indicators (KPIs) and metrics, allowing businesses to make informed decisions and streamline their operations.

Connecting Roku (ex. DataXu) to Grafana

There are several ways to connect Roku (ex. DataXu) to Grafana:

  • Build a custom API integration: Develop a custom integration using Roku (ex. DataXu)'s API and Grafana's data source plugins. This method requires advanced programming skills and extensive knowledge of both platforms.
  • Use a third-party connector: Explore available third-party connectors that enable data synchronization between Roku (ex. DataXu) and Grafana. These connectors may have limited functionality and typically incur an additional cost.
  • Export data from Roku (ex. DataXu) and import it to Grafana: Manually export data from Roku (ex. DataXu) and import it into Grafana. This method can be time-consuming and may require constant maintenance to ensure data accuracy.
  • Utilize Improvado's data connector: Instead of the above-mentioned methods, consider using Improvado's data connector for a seamless and efficient way to link Roku (ex. DataXu) to Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Roku (ex. DataXu) to Grafana with Improvado

Improvado is the best solution for connecting Roku (ex. DataXu) to Grafana. With Improvado, you can easily extract data from Roku (ex. DataXu) and load it directly into Grafana without the need for complex API integrations or third-party connectors. Improvado's platform is specifically designed for marketing data, ensuring that you have access to all relevant metrics and dimensions from Roku (ex. DataXu).

Additionally, Improvado's data connector is scalable, customizable, and capable of processing large volumes of data. This makes it an ideal choice for large enterprises looking to centralize their marketing and sales data. Moreover, Improvado offers exceptional customer support, ensuring that any issues or questions are resolved promptly and efficiently.

Summary of connection Roku (ex. DataXu) to Grafana

In summary, connecting Roku (ex. DataXu) and Grafana is a crucial step in optimizing your marketing efforts and making data-driven decisions. Improvado offers a seamless and efficient solution that enables you to visualize Roku (ex. DataXu) data in Grafana, providing numerous benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and drive your business forward. To learn more about how Improvado can help you, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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