Connect Roku (ex. DataXu) to Excel Power Query to Streamline Marketing Analytics

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a powerful marketing platform that enables enterprise companies to manage and optimize their advertising campaigns across multiple channels. With its advanced targeting capabilities, automated bidding, and real-time analytics, Roku (ex. DataXu) helps businesses make data-driven decisions to improve their marketing ROI. This platform is particularly beneficial for large enterprises, as it can handle high volumes of data and provide valuable insights into customer behavior and campaign performance.

What is Excel Power Query?

Excel Power Query is a versatile data analysis tool that allows enterprise companies to access, transform, and visualize data from various sources. With its user-friendly interface, Excel Power Query simplifies the process of data manipulation and enables users to create custom reports and dashboards. This powerful add-in is particularly useful for large enterprises, as it can handle vast amounts of data and provide valuable insights into business performance and trends.

Connecting Roku (ex. DataXu) to Excel Power Query

Connecting Roku (ex. DataXu) to Excel Power Query can be achieved through the following steps:

  • Export data from Roku (ex. DataXu) in a compatible format, such as CSV or JSON.
  • Import the exported data into Excel Power Query using the “Get Data” option.
  • Transform and clean the data as needed to ensure accurate and consistent results.
  • Combine data from multiple sources, if necessary, to create comprehensive reports and dashboards.
  • Visualize the data using Excel Power Query's built-in tools, such as charts and graphs, to gain insights into marketing performance and trends.
  • Automate the data refresh process to ensure that your reports and dashboards are always up-to-date with the latest Roku (ex. DataXu) data.
  • Consider using Improvado, a powerful marketing analytics platform that can streamline the process of connecting Roku (ex. DataXu) to Excel Power Query by automating data extraction, transformation, and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Roku (ex. DataXu) to Excel Power Query with Improvado

Improvado is the best solution for connecting Roku (ex. DataXu) to Excel Power Query for several reasons. First, it offers a seamless integration process, allowing users to easily sync their Roku (ex. DataXu) data with Excel Power Query. This eliminates the need for manual data exports and imports, saving time and reducing the risk of errors. With Improvado, users can extract and load data from multiple marketing platforms into a centralized database, making it easier to analyze and visualize the data in Excel Power Query.

Moreover, Improvado provides access to a comprehensive data dictionary, which includes a wide range of metrics and dimensions that can be automatically extracted from Roku (ex. DataXu) and other data sources. This enables users to create more detailed and customized reports and dashboards, without the need for complex coding or data manipulation.

Furthermore, Improvado offers high-quality customer support, ensuring that users have the assistance they need to successfully integrate Roku (ex. DataXu) with Excel Power Query. Overall, by choosing Improvado, enterprises can enjoy a more efficient and reliable solution for connecting their marketing data sources to BI and visualization platforms.

Summary of connection Roku (ex. DataXu) to Excel Power Query

In summary, connecting Roku (ex. DataXu) and Excel Power Query can greatly benefit enterprise companies by providing valuable insights into marketing performance and trends. Improvado offers a scalable, customizable, and efficient solution for integrating these data sources, allowing users to easily visualize and analyze their Roku (ex. DataXu) data in Excel Power Query. With its ability to process large volumes of data and centralize marketing and sales data, Improvado is the ideal choice for enterprise-level data integration. To learn more about how Improvado can help you connect Roku (ex. DataXu) to Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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