Connect Roku (ex. DataXu) to Domo for Real-Time Data Flow

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What is Roku (ex. DataXu)?

Roku (ex. DataXu) is a leading programmatic marketing platform that enables enterprise companies to manage and optimize their digital advertising campaigns. By leveraging advanced algorithms and machine learning, Roku (ex. DataXu) helps businesses improve their advertising efficiency and maximize return on investment. With its extensive data-driven capabilities, companies can benefit from increased audience targeting, granular reporting, and real-time campaign optimization.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With its user-friendly interface, Domo enables users to easily access, analyze, and visualize data from multiple sources in real-time. The platform offers a wide range of customizable dashboards and reports, allowing decision-makers to gain valuable insights into their business performance. By centralizing data from various sources, Domo helps businesses streamline their decision-making process, improve collaboration, and drive better outcomes.

Connecting Roku (ex. DataXu) to Domo

There are several ways to connect Roku (ex. DataXu) to Domo, including:

  • Using a standard data connector provided by Domo, which allows you to import data from Roku (ex. DataXu) to Domo with minimal setup and configuration.
  • Developing a custom data connector using Domo's Developer Platform, which enables you to build a tailored solution that meets your specific requirements for data extraction and transformation.
  • Utilizing third-party tools and services, such as ETL (extract, transform, load) platforms, to extract and load data from Roku (ex. DataXu) to Domo. These tools often provide additional features and capabilities, such as data cleansing, enrichment, and normalization.
  • Exporting data from Roku (ex. DataXu) as a file (e.g., CSV, Excel), and then uploading the file manually to Domo. This approach may require some data manipulation and formatting to ensure compatibility with Domo's data structure.
  • Using Improvado, an advanced marketing analytics platform that offers a seamless and efficient way to connect Roku (ex. DataXu) to Domo, without the need for extensive technical expertise or manual data manipulation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Roku (ex. DataXu) to Domo with Improvado

Improvado is the ideal solution for connecting Roku (ex. DataXu) to Domo, as it offers a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Roku (ex. DataXu), and easily integrate the data with Domo for advanced analysis and reporting.

Unlike other methods, Improvado is designed specifically for large enterprises, ensuring scalability, customization, and the ability to process large volumes of data. The platform enables you to centralize your marketing and sales data, providing a unified view of your business performance across multiple channels and campaigns. Additionally, Improvado offers high-quality customer support to assist you throughout the integration process and help you maximize the value of your data.

Summary of connection Roku (ex. DataXu) to Domo

In summary, connecting Roku (ex. DataXu) and Domo can greatly benefit enterprise companies by streamlining their data management processes and providing valuable insights for decision-making. While there are several methods to connect the two platforms, Improvado offers a comprehensive and efficient solution that ensures scalability, customization, and high-quality customer support. By centralizing your marketing and sales data with Improvado, you can unlock the full potential of your data and drive better business outcomes. To learn more about how Improvado can enhance your data integration and visualization capabilities, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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