Connect Rakuten Advertising to Tableau to Eliminate Human Error

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What is Rakuten Advertising?

Rakuten Advertising is a leading global provider of digital marketing solutions for enterprise companies. With its comprehensive suite of tools and services, Rakuten Advertising helps businesses drive brand awareness, increase customer engagement, and generate more revenue. Some benefits of using Rakuten Advertising for large enterprises include access to a vast network of publishers, advanced targeting capabilities, and robust reporting features that enable data-driven decision-making.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool used by large enterprises worldwide. It simplifies the process of analyzing complex data sets, allowing decision-makers to make informed choices quickly. Tableau's intuitive interface, advanced data visualization capabilities, and seamless integration with various data sources make it an indispensable tool for businesses looking to gain valuable insights from their data. Additionally, Tableau's scalability and customizable features make it an ideal solution for enterprise companies with large volumes of data.

Connecting Rakuten Advertising to Tableau

Connecting Rakuten Advertising to Tableau can be done in several ways, such as:

  • Exporting data from Rakuten Advertising and manually importing it into Tableau. This method can be time-consuming and requires a good understanding of both platforms.
  • Using a third-party data connector for Tableau Rakuten Advertising, which automates the process of importing data from Rakuten Advertising to Tableau. This option can be costly and may require additional setup and maintenance.
  • Building a custom Rakuten Advertising Tableau connector using Tableau's API, which allows you to sync data from Rakuten Advertising directly into Tableau. This method requires advanced technical skills and can be resource-intensive.
  • Utilizing Improvado, a complete marketing analytics platform that covers the entire data pipeline, from data extraction and load to visualization. Improvado offers a seamless and efficient way to connect Rakuten Advertising to Tableau, saving time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Rakuten Advertising to Tableau with Improvado

Improvado is the best solution for connecting Rakuten Advertising to Tableau because it offers several advantages over other methods, such as:

  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal solution for enterprise companies.
  • Customization: Improvado allows users to customize their data pipeline, ensuring that only relevant metrics and dimensions are imported into Tableau.
  • Efficiency: With Improvado's automated data extraction and transformation process, users no longer need to spend time manually exporting and importing data between platforms.
  • Centralization: Improvado integrates with a wide range of marketing and sales platforms, allowing users to centralize their data in one place for easy analysis and visualization.
  • High-quality customer support: Improvado offers dedicated support to help users navigate the complexities of connecting Rakuten Advertising to Tableau and address any issues that arise.
  • Metrics and dimensions: Improvado offers a comprehensive data dictionary that includes all available metrics and dimensions from Rakuten Advertising, ensuring that users have access to the most relevant data for their analysis.

Summary of connection Rakuten Advertising to Tableau

In summary, connecting Rakuten Advertising to Tableau can be a complex process, but using Improvado simplifies this task and offers numerous benefits. By choosing Improvado, enterprise companies can take advantage of its scalability, customization, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado's centralization of marketing and sales data makes it easier for decision-makers to analyze and visualize their data in Tableau. To learn more about how Improvado can help you connect Rakuten Advertising to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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