Connect Rakuten Advertising to Looker Studio for Unbiased Marketing Insights

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What is Rakuten Advertising?

Rakuten Advertising is a leading global marketing solution that enables enterprise companies to reach their target audiences, optimize advertising campaigns, and drive revenue growth. With its affiliate marketing, display, and search capabilities, Rakuten Advertising helps businesses drive customer acquisition, increase brand awareness, and improve ROI on marketing investments. By leveraging the power of data-driven insights, Rakuten Advertising empowers marketing teams to make informed decisions and maximize performance.

What is Looker Studio?

Looker Data Studio is a comprehensive data analytics and visualization platform that enables enterprise companies to explore, analyze, and visualize data quickly and easily. With its intuitive interface and powerful data modeling capabilities, Looker Data Studio empowers users to uncover actionable insights, make data-driven decisions, and drive business growth. By connecting to various data sources and offering a wide range of visualization options, Looker Data Studio provides a flexible and scalable solution for organizations seeking to harness the power of data analytics.

Connecting Rakuten Advertising to Looker Studio

Connecting Rakuten Advertising to Looker Data Studio can be achieved through several steps:

  • First, ensure that you have access to the necessary API keys and permissions for Rakuten Advertising.
  • Next, create a new database in Looker Data Studio to store the data from Rakuten Advertising.
  • Set up a data pipeline to extract, transform, and load (ETL) data from Rakuten Advertising to Looker Data Studio. This can be done manually or by using third-party tools.
  • Use the data extraction and load process to pull the data from Rakuten Advertising into Looker Data Studio.
  • Configure the data connector for Looker Data Studio Rakuten Advertising by mapping the necessary metrics and dimensions.
  • Create custom dashboards and visualizations in Looker Data Studio to analyze and visualize your Rakuten Advertising data.
  • Consider using Improvado as an alternative to the manual process or other third-party tools for connecting Rakuten Advertising to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to Looker Studio with Improvado

Improvado is the best solution to connect Rakuten Advertising to Looker Data Studio because it automates the entire data pipeline process, saving time and reducing errors. With Improvado, you can easily extract data from Rakuten Advertising and load it into Looker Data Studio without the need for manual intervention or complex coding. Improvado's data connector for Looker Data Studio Rakuten Advertising ensures that you have access to the most up-to-date metrics and dimensions available from Rakuten Advertising. Additionally, Improvado offers advanced data transformation and normalization features to ensure that your data is clean and ready for analysis in Looker Data Studio. With its robust integration capabilities, Improvado enables you to centralize your marketing and sales data, making it easier to uncover insights and drive business growth.

Summary of connection Rakuten Advertising to Looker Studio

In summary, connecting Rakuten Advertising and Looker Data Studio is a powerful way to analyze and visualize your marketing data. Using Improvado as the data connector for Looker Data Studio Rakuten Advertising offers numerous benefits, including scalability, customization, high quality of customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and make informed, data-driven decisions that drive business growth. To learn more about how Improvado can help you connect Rakuten Advertising to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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