Connect Rakuten Advertising to Looker Automatically

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What is Rakuten Advertising?

Rakuten Advertising is a leading global digital marketing platform that provides a comprehensive suite of services for enterprise companies. It offers advanced advertising technology and data-driven insights to help businesses reach their target audience, boost brand awareness, and drive conversions. By leveraging Rakuten Advertising, enterprise companies can benefit from its powerful performance marketing, affiliate marketing, and display advertising solutions, as well as its extensive global network of partners and publishers.

What is Looker?

Looker is a modern, user-friendly business intelligence (BI) and data visualization platform that enables enterprise companies to analyze and explore their data in real-time. With Looker's powerful data modeling capabilities, businesses can create customized dashboards and reports, as well as derive valuable insights to drive better decision-making. Looker is built for scalability and flexibility, seamlessly integrating with various data sources and providing a wide range of visualization options to suit the unique needs of any organization.

Connecting Rakuten Advertising to Looker

Connecting Rakuten Advertising to Looker can be accomplished in several ways:

  • Using Rakuten Advertising's API to manually extract data and import it into Looker.
  • Utilizing a third-party data connector for Looker Rakuten Advertising integration, which automates the data extraction and loading process.
  • Building a custom Rakuten Advertising Looker connector using Looker's SDK to develop a tailored solution for your organization.
  • Employing a data extraction and load solution like Improvado that simplifies the process and offers additional benefits, such as data transformation and normalization, and centralized data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to Looker with Improvado

Improvado is the ideal solution for connecting Rakuten Advertising to Looker, offering a seamless and efficient integration process. By using Improvado, businesses can benefit from its advanced data extraction capabilities, which enable automated and scheduled data imports from Rakuten Advertising to Looker. Additionally, Improvado provides a comprehensive data dictionary, which lists all the metrics and dimensions that can be automatically extracted from Rakuten Advertising, ensuring complete and accurate data analysis.

Furthermore, Improvado's data transformation and normalization features allow for streamlined data processing, ensuring that the imported data is compatible with Looker's data modeling requirements. This eliminates the need for manual data manipulation and ensures that your Rakuten Advertising data is ready for visualization and analysis in Looker.

Summary of connection Rakuten Advertising to Looker

In summary, connecting Rakuten Advertising and Looker is essential for enterprise companies looking to gain valuable insights from their marketing data. Improvado is the perfect solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By using Improvado, businesses can centralize their marketing and sales data, enabling more efficient and accurate data analysis and visualization in Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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