Connect Rakuten Advertising to Grafana for Unbiased Marketing Insights

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What is Rakuten Advertising?

Rakuten Advertising is a leading global marketing and advertising platform that helps large enterprises drive customer acquisition, engagement, and revenue growth. By leveraging advanced technology, data-driven insights, and partnerships with top publishers, Rakuten Advertising enables companies to optimize their digital marketing strategies and achieve better results. Some of the key benefits for enterprises using Rakuten Advertising include improved brand visibility, increased customer lifetime value, and higher conversion rates.

What is Grafana?

Grafana is a widely-used open-source data visualization and analytics platform that allows enterprises to monitor, analyze, and understand their data more effectively. With Grafana, companies can create interactive and customizable dashboards to visualize data from multiple sources, making it easier to identify trends, patterns, and anomalies. Some of the key benefits for enterprises using Grafana include better data-driven decision-making, increased operational efficiency, and enhanced collaboration among teams.

Connecting Rakuten Advertising to Grafana

Connecting Rakuten Advertising to Grafana can be achieved in several ways, including:

  • Using Rakuten Advertising's API to extract data and import it into Grafana.
  • Utilizing a third-party data connector for Grafana to link Rakuten Advertising as a data source.
  • Developing a custom integration to sync Rakuten Advertising with Grafana, depending on the specific needs and requirements of the enterprise.
  • Considering an end-to-end marketing analytics platform like Improvado to automate the process of data extraction, transformation, normalization, and visualization, providing a seamless and more efficient way to connect Rakuten Advertising to Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to Grafana with Improvado

Improvado offers the optimal solution for connecting Rakuten Advertising to Grafana, as it simplifies the entire data pipeline process. By using Improvado, enterprises can automatically extract and load data from Rakuten Advertising, ensuring that all relevant metrics and dimensions are captured. The platform also provides advanced data transformation and normalization capabilities, allowing for seamless integration with Grafana and other BI/visualization tools. Some of the key advantages of using Improvado to connect Rakuten Advertising to Grafana include:

  • Scalability and customization: Improvado can handle large volumes of data and is highly adaptable to the unique needs of each enterprise.
  • Centralized data: Improvado consolidates marketing and sales data from multiple sources, providing a unified view for better decision-making.
  • Reduced reliance on manual processes: Automation of data extraction, transformation, and normalization eliminates the need for time-consuming manual work and reduces the risk of errors.
  • Exceptional customer support: Improvado provides dedicated support and assistance to ensure a smooth and successful implementation.

Summary of connection Rakuten Advertising to Grafana

In summary, connecting Rakuten Advertising to Grafana can significantly improve an enterprise's ability to analyze and visualize marketing data, leading to better decision-making and enhanced performance. By utilizing a solution like Improvado, companies can benefit from a comprehensive, scalable, and customizable approach to data integration. With Improvado's automation capabilities, high-quality customer support, and ability to handle large volumes of data, connecting Rakuten Advertising and Grafana becomes a seamless and efficient process. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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