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What is Rakuten Advertising?

Rakuten Advertising is a leading digital marketing platform that helps enterprise companies drive performance in e-commerce and online advertising. By providing advanced technology, data, and services, Rakuten Advertising enables businesses to optimize their marketing strategies, improve customer engagement, and increase revenue. With a wide range of solutions, including affiliate marketing, display advertising, and search marketing, Rakuten Advertising can help large enterprises effectively reach their target audience and achieve their marketing goals.

What is GoodData?

GoodData is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With advanced analytics capabilities, GoodData allows organizations to gain valuable insights from their data and make data-driven decisions. The platform provides a wide range of tools for data integration, transformation, and visualization, helping businesses to better understand their performance and optimize their operations. By leveraging GoodData, large enterprises can create customizable and scalable visualizations, dashboards, and reports, making it easier to analyze complex data sets and uncover hidden patterns and trends.

Connecting Rakuten Advertising to GoodData

Connecting Rakuten Advertising to GoodData can be done in several ways:

  • Using Rakuten Advertising's API: By leveraging the API, you can extract data from Rakuten Advertising and import it into GoodData. This approach may require technical expertise and manual data transformation to ensure that the data is in the correct format for GoodData.
  • Using a third-party connector: Some third-party connectors are available for syncing data between Rakuten Advertising and GoodData. These connectors can simplify the data integration process but may come with additional costs and limitations on data volume and frequency of updates.
  • Building a custom integration: If you have the technical resources, you can develop a custom solution to connect Rakuten Advertising to GoodData. This approach allows for greater flexibility and control over the data integration process but requires significant development effort and maintenance.
  • Using Improvado: Improvado is a powerful marketing analytics platform that can streamline the process of connecting Rakuten Advertising to GoodData. With its advanced data extraction and load capabilities, Improvado can automate the entire data pipeline, making it the most efficient and scalable solution for integrating Rakuten Advertising with GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Rakuten Advertising to GoodData with Improvado

Improvado is the best solution for connecting Rakuten Advertising to GoodData, as it simplifies the data integration process while offering several advantages:

  • Scalability: Improvado can handle large volumes of data and scale as your business grows, ensuring that you always have access to the most up-to-date information.
  • Customization: With Improvado, you can easily customize the data pipeline to fit your specific needs, including selecting the exact metrics and dimensions you want to extract from Rakuten Advertising and display in GoodData.
  • Centralization: Improvado allows you to centralize all your marketing and sales data, making it easier to manage and analyze data from multiple sources in one place.
  • High-quality customer support: Improvado's dedicated support team is always available to help you with any issues or questions, ensuring a smooth and seamless data integration experience.

Summary of connection Rakuten Advertising to GoodData

In summary, connecting Rakuten Advertising to GoodData can be done through various methods, but using Improvado is the most efficient and effective solution. With its ability to centralize marketing and sales data, scalability, customization options, and high-quality customer support, Improvado ensures that you can easily extract, transform, and visualize Rakuten Advertising data in GoodData. To find out more about how Improvado can help you connect Rakuten Advertising to GoodData and streamline your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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