Connect Oracle BlueKai to Looker Studio for Unbiased Marketing Insights

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What is Oracle BlueKai?

Oracle BlueKai is a leading data management platform (DMP) that helps enterprise companies aggregate, analyze, and activate their marketing data. By collecting customer data from various sources, Oracle BlueKai enables businesses to create personalized and targeted marketing campaigns. This DMP offers a rich set of features, including audience segmentation, data activation, and third-party data marketplace integration, allowing large enterprises to gain valuable insights and improve their marketing ROI.

What is Looker Studio?

Looker Data Studio is a modern data analytics platform designed for enterprise companies looking to unlock the full potential of their data. With its powerful data modeling language, LookML, users can create custom data models and use a wide range of visualizations to gain insights from their data. Looker Data Studio integrates seamlessly with various data sources and offers robust data governance features, ensuring that businesses can make data-driven decisions with confidence. Enterprises benefit from Looker's scalable architecture, which supports large data volumes, as well as its easy-to-use interface that enables users to explore and share data insights.

Connecting Oracle BlueKai to Looker Studio

Connecting Oracle BlueKai to Looker Data Studio can be achieved through several methods:

  • Using the Looker Data Studio connector for Oracle BlueKai, which helps streamline the process of importing data from Oracle BlueKai into Looker Data Studio.
  • Manually exporting Oracle BlueKai data as CSV or JSON files and then importing them into Looker Data Studio.
  • Building custom scripts or using third-party tools to extract and load data from Oracle BlueKai into Looker Data Studio, ensuring that the data is synchronized and up-to-date.
  • Utilizing APIs to extract and load data from Oracle BlueKai into Looker Data Studio, automating the process and reducing manual intervention.
  • Choosing the Improvado solution, which simplifies the process of connecting Oracle BlueKai to Looker Data Studio by offering a pre-built data connector that ensures seamless data integration and analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle BlueKai to Looker Studio with Improvado

Improvado is the best solution for connecting Oracle BlueKai to Looker Data Studio due to its powerful features and unparalleled support for enterprise clients. With Improvado, businesses can easily extract, normalize, and centralize their marketing data from Oracle BlueKai and other sources, making it accessible for analysis within Looker Data Studio. Improvado's data connector automatically extracts relevant metrics and dimensions from Oracle BlueKai, reducing the need for manual intervention and ensuring data consistency.

In addition to its seamless integration capabilities, Improvado offers several key advantages over other solutions, including:

  • Scalability - Improvado's platform is designed to handle large data volumes, making it an ideal choice for enterprise companies with extensive marketing data needs.
  • Customization - With Improvado, businesses can customize their data connectors to meet their specific requirements, ensuring that they have access to the most relevant data for their analysis.
  • Exceptional Customer Support - Improvado's dedicated support team is available to help clients with any questions or issues that arise during the integration process, ensuring a smooth and hassle-free experience.

Summary of connection Oracle BlueKai to Looker Studio

In summary, connecting Oracle BlueKai and Looker Data Studio is a crucial step for enterprise companies looking to leverage the power of their marketing data and make informed decisions. By choosing the Improvado solution, businesses can enjoy the benefits of a scalable, customizable platform designed to handle large volumes of data. Additionally, Improvado's exceptional customer support ensures a seamless integration process, allowing businesses to focus on analyzing and visualizing their data rather than managing complex data integrations. To learn more about how Improvado can help your business connect Oracle BlueKai to Looker Data Studio, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.
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