Connect Oracle BlueKai to Google Sheets to Make Data-Driven Decisions

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What is Oracle BlueKai?

Oracle BlueKai is a leading data management platform (DMP) that helps enterprise companies collect, analyze, and activate user data to create personalized marketing experiences. By leveraging Oracle BlueKai, businesses can gain a better understanding of their audience, improve targeting, and drive higher customer engagement and conversions. With its robust data management capabilities, Oracle BlueKai enables marketers to create comprehensive customer profiles that can be used for effective cross-channel marketing.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that allows enterprise companies to create, edit, and collaborate on spreadsheets in real-time. With its easy-to-use interface and advanced data analysis and visualization tools, Google Sheets has become a popular choice for businesses looking to streamline their data management and reporting processes. By enabling teams to work together on the same document, Google Sheets helps to improve collaboration, increase productivity, and reduce errors in data analysis.

Connecting Oracle BlueKai to Google Sheets

There are several ways to connect Oracle BlueKai to Google Sheets, which include:

  • Manually exporting data from Oracle BlueKai and importing it into Google Sheets. This process can be time-consuming and tedious, especially for large data sets.
  • Using a third-party data connector tool, such as Zapier or Supermetrics, to automate the data transfer process between Oracle BlueKai and Google Sheets. While these tools may offer some level of automation, they can be limited in terms of customization and may not support all the metrics and dimensions needed for your analysis.
  • Developing custom scripts or APIs to extract and load data from Oracle BlueKai into Google Sheets. This option requires significant technical expertise and can be costly to maintain and update as data requirements evolve.
  • Utilizing a powerful marketing analytics platform like Improvado to seamlessly connect Oracle BlueKai to Google Sheets. With Improvado, you can unlock a more efficient and customizable data pipeline that covers data extraction, transformation, normalization, and visualization. This option eliminates the need for manual data manipulation, custom scripts, or third-party tools, allowing you to focus on data analysis and making data-driven decisions.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Oracle BlueKai to Google Sheets with Improvado

Improvado is the best solution for connecting Oracle BlueKai to Google Sheets, as it provides an end-to-end data pipeline that automates the entire data management process. With Improvado, you can extract data from Oracle BlueKai using the platform's advanced data extraction and load capabilities, and easily visualize it in Google Sheets. The platform also supports a wide range of metrics and dimensions that can be automatically extracted from Oracle BlueKai, ensuring that you have all the data you need for your analysis. Moreover, Improvado's user-friendly interface and powerful customization options make it easy for marketing and analytics teams to create custom reports and dashboards in Google Sheets without any technical expertise.

Summary of connection Oracle BlueKai to Google Sheets

In summary, connecting Oracle BlueKai and Google Sheets using Improvado offers numerous benefits for enterprise companies looking to centralize their marketing and sales data. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the top choice for businesses seeking a reliable and efficient way to integrate Oracle BlueKai with Google Sheets. To learn more about how Improvado can streamline your data management process and unlock valuable insights, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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