Connect Microsoft Ads (ex. Bing Ads) to Qlik for Insightful Visualizations

Optimize data flows with intuitive automation from Improvado.

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that allows large enterprises to reach potential customers through highly targeted campaigns on Bing, Yahoo, and AOL search engines. By utilizing Microsoft Ads, companies can increase their brand visibility, generate more leads, and ultimately, drive higher revenues. With features like advanced targeting options, robust analytics, and a wide variety of ad formats, Microsoft Ads is an essential tool for any organization looking to expand their online presence.

What is Qlik?

Qlik is a leading Business Intelligence (BI) and data visualization platform designed for large enterprises. Qlik offers a comprehensive suite of products that help organizations make informed decisions by turning their data into actionable insights. With its powerful data processing capabilities, interactive visualizations, and user-friendly interface, Qlik enables companies to gain a competitive edge by uncovering hidden trends and patterns in their data. By leveraging Qlik's advanced analytics and BI tools, enterprises can improve their decision-making processes, drive operational efficiency, and ultimately, achieve better business outcomes.

Connecting Microsoft Ads (ex. Bing Ads) to Qlik

Connecting Microsoft Ads to Qlik can be achieved through various methods, including:

  • Using Qlik's native connectors, which allow you to directly import data from Microsoft Ads into your Qlik dashboard
  • Employing a third-party data connector, which can bridge the gap between Microsoft Ads and Qlik, simplifying the data import process
  • Building a custom connector using APIs from both platforms, which requires advanced technical knowledge and resources
  • Manual data export and import, which involves downloading Microsoft Ads data as CSV files and then uploading them into Qlik - this method can be time-consuming and prone to errors
  • Utilizing a comprehensive marketing analytics platform like Improvado, which offers a seamless way to extract and load data from Microsoft Ads to Qlik, without the need for complex coding or manual processes

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Microsoft Ads (ex. Bing Ads) to Qlik with Improvado

Improvado is the best solution for connecting Microsoft Ads to Qlik, thanks to its advanced marketing analytics platform. With Improvado, you can:

  • Effortlessly connect Microsoft Ads and Qlik without any coding or technical expertise
  • Automatically extract a wide range of metrics and dimensions from Microsoft Ads, ensuring you have the most comprehensive and accurate data available
  • Normalize and transform your Microsoft Ads data to ensure it's compatible with Qlik's data format
  • Centralize your marketing and sales data, allowing you to gain a holistic view of your performance and make data-driven decisions
  • Benefit from Improvado's exceptional customer support, which is available around the clock to assist with any issues or concerns

Summary of connection Microsoft Ads (ex. Bing Ads) to Qlik

In summary, connecting Microsoft Ads and Qlik is a crucial step for enterprises looking to take advantage of both platforms' powerful features. By leveraging the Improvado solution, organizations can enjoy a scalable, customizable, and user-friendly way to integrate their marketing data into their BI and visualization tools. With its ability to process large volumes of data, centralize marketing and sales information, and provide high-quality customer support, Improvado is the ideal choice for any enterprise seeking to book a call and enhance their marketing analytics capabilities.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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