Connect Microsoft Ads (ex. Bing Ads) to Periscope Data for Unbiased Marketing Insights

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that allows enterprise companies to reach a wide audience through search engine marketing. By leveraging advanced targeting options and ad formats, businesses can effectively engage potential customers and drive conversions. This platform enables companies to increase brand visibility, improve return on investment (ROI), and gain valuable insights into their target audience's behavior.

What is Periscope Data?

Periscope Data is a cutting-edge data analysis and visualization platform designed for enterprise companies. This comprehensive solution provides users with tools to easily explore, analyze, and visualize complex data sets, resulting in more informed decision-making. By utilizing Periscope Data, businesses can streamline their data analysis processes, identify trends and patterns, and make data-driven decisions to optimize overall performance.

Connecting Microsoft Ads (ex. Bing Ads) to Periscope Data

Connecting Microsoft Ads (ex. Bing Ads) to Periscope Data can be accomplished in several ways:

  • Manually exporting data from Microsoft Ads (ex. Bing Ads) and importing it into Periscope Data using CSV files.
  • Utilizing an API to programmatically access Microsoft Ads (ex. Bing Ads) data and send it to Periscope Data.
  • Using a third-party integration service to facilitate the connection between Microsoft Ads (ex. Bing Ads) and Periscope Data.
  • Employing a data extraction and load solution like Improvado to seamlessly connect Microsoft Ads (ex. Bing Ads) to Periscope Data without the need for manual intervention or complex technical setup.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Microsoft Ads (ex. Bing Ads) to Periscope Data with Improvado

Improvado is the ideal solution for connecting Microsoft Ads (ex. Bing Ads) to Periscope Data, offering numerous advantages over alternative methods:

  • Efficient data extraction: Improvado's powerful platform can automatically extract metrics and dimensions from Microsoft Ads (ex. Bing Ads), saving time and reducing the risk of human error.
  • Seamless data transformation: Improvado's platform normalizes and transforms the extracted data, ensuring compatibility with Periscope Data.
  • Customizable data pipelines: Users can easily create custom data pipelines to meet their specific needs, giving them full control over the data flow between Microsoft Ads (ex. Bing Ads) and Periscope Data.
  • Scalability: Improvado's solution is built to handle large volumes of data, making it an excellent choice for enterprise companies.
  • Exceptional customer support: Improvado's dedicated team of experts is available to assist users with any questions or issues that may arise during the integration process.

Summary of connection Microsoft Ads (ex. Bing Ads) to Periscope Data

In summary, connecting Microsoft Ads (ex. Bing Ads) to Periscope Data can be a complex process, but using Improvado simplifies this task and offers numerous benefits. By leveraging Improvado's advanced features, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data, businesses can streamline their data analysis efforts and gain valuable insights. Additionally, Improvado's platform allows for the centralization of marketing and sales data, providing a comprehensive view of a company's performance. To learn more about Improvado's solution and how it can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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