Connect Microsoft Ads (ex. Bing Ads) to Looker for Insightful Visualizations

Empower your marketing analytics with automated data connections using Improvado.

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that enables large enterprises to reach their target audience through search, native, and display advertisements. By using Microsoft Ads, companies can create highly targeted ad campaigns, access advanced analytics, and improve their return on investment. This marketing tool offers features like demographic targeting, keyword research, and ad scheduling, which help enterprises optimize their ads for maximum impact and reach.

What is Looker?

Looker is a cutting-edge business intelligence and data visualization tool that allows enterprise businesses to explore, analyze, and share real-time data insights across the organization. With Looker's interactive dashboards, powerful data exploration capabilities, and seamless integration with popular databases and data warehouses, organizations can gain a comprehensive understanding of their business performance, make data-driven decisions, and drive growth. Looker is particularly useful for marketing and analytics teams, as it enables them to quickly visualize and analyze large volumes of data from various sources.

Connecting Microsoft Ads (ex. Bing Ads) to Looker

Connecting Microsoft Ads (ex. Bing Ads) to Looker can be achieved through several methods:

  • Use Microsoft Ads' native API to pull data from the platform and import it into Looker. This method requires advanced technical knowledge and specific API credentials, as well as manual data transformation and normalization.
  • Utilize a third-party data connector for Looker, which can facilitate the process of importing data from Microsoft Ads to Looker. This option still involves some manual work and may require additional costs for using the connector.
  • Export Microsoft Ads data to a CSV file and then import it into Looker. This method is simple but may not be the most efficient or scalable solution, especially for large enterprises with massive volumes of data.
  • Use an automated data extraction and load tool, like Improvado, to efficiently extract data from Microsoft Ads and load it directly into Looker. This method is the most efficient and scalable option, as it automates the entire process and ensures data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Microsoft Ads (ex. Bing Ads) to Looker with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to Looker, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can get access to all the metrics and dimensions you need from Microsoft Ads, without worrying about API limitations or manual data preparation. Additionally, Improvado's platform is highly customizable and scalable, allowing you to centralize your marketing and sales data, process large volumes of data, and adapt to your organization's ever-changing needs.

Summary of connection Microsoft Ads (ex. Bing Ads) to Looker

In summary, connecting Microsoft Ads (ex. Bing Ads) and Looker is made simple and efficient with Improvado. Enterprise businesses can benefit from the scalable, customizable, and robust data pipeline provided by Improvado, which empowers them to make data-driven decisions and improve their marketing performance. Furthermore, Improvado's top-notch customer support ensures that you will have all the assistance you need to successfully integrate your Microsoft Ads data into Looker. To experience the benefits of connecting Microsoft Ads and Looker with Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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