Connect Microsoft Ads (ex. Bing Ads) to GoodData for Insightful Visualizations

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that allows large enterprises to reach a vast audience through search and display advertising. By utilizing Microsoft Ads, companies can benefit from increased brand visibility, targeted marketing campaigns, and higher conversion rates. This platform provides granular control over ad targeting and budget allocation, making it an essential tool for enterprise-level marketing efforts.

What is GoodData?

GoodData is a leading business intelligence and analytics platform designed for enterprise companies. It offers robust data visualization and reporting tools that enable businesses to gain valuable insights from their data. GoodData helps businesses make data-driven decisions by providing a comprehensive view of their data across various sources. This platform is scalable, secure, and highly customizable, allowing businesses to tailor it to their specific needs.

Connecting Microsoft Ads (ex. Bing Ads) to GoodData

Connecting Microsoft Ads (ex. Bing Ads) to GoodData can be done through the following steps:

  • Export data from Microsoft Ads: Start by extracting the desired data from your Microsoft Ads account, such as ad performance, conversion rates, and campaign spending.
  • Prepare the data for import: Clean, format, and transform the Microsoft Ads data to match the requirements of GoodData, ensuring that the data is accurate and consistent.
  • Import data into GoodData: Utilize GoodData's data import tools to upload the prepared Microsoft Ads data into the platform.
  • Create data visualizations: Once the data is in GoodData, build custom dashboards and reports to analyze and visualize your Microsoft Ads data.
  • Automate the process: Set up a scheduled process to regularly update your GoodData dashboards with the latest Microsoft Ads data.
  • Consider using Improvado: For a more efficient and streamlined process, use Improvado to connect your Microsoft Ads data to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to GoodData with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to GoodData because it provides a complete data pipeline, from extraction to visualization. Improvado automates the process of extracting, transforming, and loading data from Microsoft Ads into GoodData, significantly reducing the time and effort required to maintain the connection. With Improvado, you can easily access all metrics and dimensions from Microsoft Ads, allowing for deeper analysis and more accurate insights.

Improvado offers a highly customizable and scalable solution that can handle large volumes of data while maintaining data integrity. Additionally, the platform centralizes marketing and sales data from various sources, ensuring that your GoodData dashboards are always up-to-date with the latest information. With Improvado's exceptional customer support, you can be confident that any issues or questions will be promptly addressed, making the process of connecting Microsoft Ads to GoodData as seamless as possible.

Summary of connection Microsoft Ads (ex. Bing Ads) to GoodData

In summary, connecting Microsoft Ads (ex. Bing Ads) and GoodData can provide valuable insights for your business, enabling data-driven decisions and improved marketing performance. Improvado simplifies the process by automating data extraction, transformation, and visualization, saving time and effort. With Improvado's scalable, customizable, and centralized solution, you can trust that your Microsoft Ads data will always be up-to-date and accurate in GoodData. For more information or to discuss your specific needs, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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