Connect Microsoft Ads (ex. Bing Ads) to Excel Power Query for Real-Time Data Flow

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is an advertising platform that allows businesses to create and manage pay-per-click (PPC) campaigns. Enterprise companies can benefit from using Microsoft Ads to reach a vast audience across the Bing, Yahoo, and AOL search networks. With features like ad scheduling, geo-targeting, and bid adjustments, companies can optimize their campaigns for maximum ROI and efficiency.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel. Power Query enables users to connect to various data sources, clean and transform data, and load it into Excel for further analysis. Enterprise companies benefit from using Excel Power Query as it streamlines the data manipulation process, reduces manual work, and allows for more accurate and faster decision-making.

Connecting Microsoft Ads (ex. Bing Ads) to Excel Power Query

Connecting Microsoft Ads (ex. Bing Ads) to Excel Power Query can be done in several ways:

  • Use the Microsoft Ads API to directly query data and import it into Excel Power Query.
  • Export Microsoft Ads data to a CSV file and then import the file into Excel Power Query.
  • Use a third-party connector to establish a secure connection between Microsoft Ads and Excel Power Query.
  • Use an advanced marketing analytics platform like Improvado to simplify the process of data extraction, transformation, and visualization.

By using Improvado over other methods, you can benefit from:

  • Automated data extraction and load processes, saving time and effort.
  • Reliable data normalization, ensuring consistent metric and dimension naming across all marketing platforms.
  • Customizable data transformations, enabling you to create tailored reports and dashboards.
  • Seamless integration with Excel Power Query, allowing you to easily visualize Microsoft Ads (ex. Bing Ads) data.

Connecting Microsoft Ads (ex. Bing Ads) to Excel Power Query with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to Excel Power Query, as it provides a complete data pipeline that automates the entire process. With Improvado, you can easily extract, transform, and load marketing data from Microsoft Ads into Excel Power Query, while maintaining data integrity and accuracy.

By leveraging Improvado's pre-built metrics and dimensions, you can quickly visualize and analyze your Microsoft Ads data in Excel Power Query without the need for manual data manipulation. Improvado's platform is designed to handle large volumes of data, making it the perfect solution for enterprise companies with complex marketing data needs.

Furthermore, Improvado offers customization options to ensure the data meets your specific reporting requirements. With its high-quality customer support, you can trust that any issues or questions will be addressed quickly and efficiently.

Summary of connection Microsoft Ads (ex. Bing Ads) to Excel Power Query

In summary, connecting Microsoft Ads (ex. Bing Ads) and Excel Power Query can be made seamless and efficient with Improvado. This advanced marketing analytics platform provides a complete data pipeline that automates the entire process, from data extraction to visualization. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize and analyze their marketing and sales data. Book a call with an expert to learn more about how Improvado can help you connect Microsoft Ads (ex. Bing Ads) to Excel Power Query and streamline your data analysis process.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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