Connect Mailgun to Qlik for Unbiased Marketing Insights

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What is Mailgun?

Mailgun is a powerful email delivery and tracking service designed for enterprise companies. It offers a range of features including sending, receiving, and tracking emails, as well as advanced analytics and reporting. Large organizations benefit from using Mailgun through increased deliverability rates, reduced bounce rates, and improved email marketing performance, ultimately leading to higher customer engagement and revenue growth. Mailgun also provides robust APIs, making it easy to integrate with other platforms and tools.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform used by enterprise organizations worldwide. It allows businesses to analyze and visualize large volumes of data from multiple sources to gain actionable insights and make better-informed decisions. With its intuitive interface, Qlik enables users to create interactive visualizations, dashboards, and reports that provide a comprehensive understanding of their marketing, sales, and operational data. Companies using Qlik benefit from its powerful data analytics capabilities, which help drive improved performance, increased efficiency, and ultimately, stronger business growth.

Connecting Mailgun to Qlik

Connecting Mailgun to Qlik can be achieved in several ways:

  • Using a custom-built data connector to integrate Mailgun's API with Qlik, enabling data to flow between the two platforms.
  • Developing a custom script to extract data from Mailgun and load it into Qlik, either through Qlik's built-in data load editor or an external scripting tool.
  • Using a third-party integration tool or service that specializes in connecting Mailgun and Qlik, such as a cloud-based data pipeline or ETL (extract, transform, load) platform.
  • Exporting Mailgun data to a file format supported by Qlik, such as CSV or Excel, and then importing the data into Qlik for analysis and visualization.
  • Opting for an advanced marketing analytics platform like Improvado, which simplifies the process of connecting Mailgun and Qlik while providing additional benefits and features.

Compared to other methods, using Improvado streamlines the process of extracting and loading data from Mailgun to Qlik. It also offers a more comprehensive and efficient solution, saving time and resources while ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailgun to Qlik with Improvado

Improvado is the best solution for connecting Mailgun to Qlik for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise organizations with vast amounts of marketing data to process.
  • Customization: The platform allows users to customize metrics, dimensions, and visualizations according to their specific needs, ensuring that the data extracted from Mailgun is tailored to their unique requirements.
  • High-quality customer support: Improvado's team of experts is available to provide assistance and guidance throughout the entire process of connecting Mailgun and Qlik, ensuring a smooth and seamless experience.
  • Data centralization: By using Improvado, businesses can consolidate their marketing and sales data from multiple sources, including Mailgun, into a single Qlik dashboard, making it easier to analyze and visualize the data.

Overall, Improvado offers a more efficient, reliable, and user-friendly solution for connecting Mailgun to Qlik, making it the top choice for enterprise organizations seeking to streamline their marketing data analysis and visualization processes.

Summary of connection Mailgun to Qlik

In summary, connecting Mailgun and Qlik is an essential step for enterprise organizations looking to gain valuable insights from their email marketing data. By choosing Improvado as the solution for this connection, businesses can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data from multiple sources. With Improvado, organizations can centralize their marketing and sales data, making it easier to analyze, visualize, and act on the insights gained. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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