Connect LiveIntent to Power BI Automatically

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What is LiveIntent?

LiveIntent is a powerful marketing platform that enables enterprise companies to leverage real-time email data to deliver targeted and personalized advertising campaigns. By using LiveIntent, businesses can drive higher engagement, increase customer lifetime value, and optimize their marketing spend. With its robust data capabilities, LiveIntent helps companies make data-driven decisions and improve their overall marketing performance.

What is Power BI?

Power BI is a popular business intelligence and data visualization tool that allows enterprise companies to analyze and visualize large volumes of data with ease. With its intuitive interface and advanced analytics capabilities, Power BI enables decision-makers to make informed decisions based on real-time, actionable insights. By using Power BI, businesses can create interactive dashboards and reports, collaborate with their teams, and discover hidden trends and patterns in their data, ultimately driving better business outcomes.

Connecting LiveIntent to Power BI

There are several ways to connect LiveIntent to Power BI, including:

  • Direct API integration: By connecting LiveIntent's API to Power BI, you can import data directly from LiveIntent into your Power BI dashboard. This method requires some technical knowledge and may involve writing custom code.
  • Third-party connectors: Several third-party data connectors are available that can help you connect LiveIntent to Power BI. These connectors simplify the process by providing pre-built integrations, but may come with additional costs and limitations.
  • Manual data export and import: If neither of the above options suits your needs, you can export your LiveIntent data to a CSV or Excel file and then import it into Power BI. This method is more time-consuming and requires manual updates to keep the data fresh.
  • Using Improvado: As an alternative to the above methods, you can use Improvado's advanced marketing analytics platform to extract and load data from LiveIntent directly into Power BI. This solution offers a more scalable and customizable approach, especially for enterprise companies that need to process large volumes of data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveIntent to Power BI with Improvado

Improvado is the best solution for connecting LiveIntent to Power BI for several reasons:

  • Scalability: Improvado allows you to centralize and scale your marketing and sales data, making it easier to manage and analyze large volumes of information.
  • Customization: With Improvado, you can customize the metrics and dimensions that you want to import from LiveIntent, ensuring that your Power BI dashboard displays the most relevant data for your needs. You can explore the full data dictionary to see what's available.
  • Data transformation and normalization: Improvado's platform includes built-in data transformation and normalization capabilities, making it easier to clean, format, and consolidate your LiveIntent data before importing it into Power BI.
  • High-quality customer support: Improvado offers dedicated customer support, ensuring that you have access to the help you need when integrating LiveIntent with Power BI.

Summary of connection LiveIntent to Power BI

In summary, connecting LiveIntent and Power BI enables you to visualize and analyze your marketing data in a more comprehensive and insightful manner. By using Improvado, you can benefit from a scalable, customizable, and efficient solution that simplifies the process of connecting these two platforms. With Improvado's advanced marketing analytics platform, you can centralize your marketing and sales data, process large volumes of information, and import the most relevant metrics and dimensions into your Power BI dashboard. To explore the benefits of using Improvado to connect LiveIntent and Power BI, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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