Connect LiveIntent to MS Excel to Streamline Marketing Analytics

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What is LiveIntent?

LiveIntent is a powerful marketing platform that enables enterprise companies to harness the power of email advertising and real-time targeting. By leveraging AI-powered technology, LiveIntent provides insights into user behaviors, allowing businesses to optimize their marketing strategies and reach their target audience more effectively. With its robust features and customizable solutions, LiveIntent can significantly improve marketing ROI for large enterprises.

What is MS Excel?

MS Excel is a widely used spreadsheet software that offers a plethora of tools for data analysis, visualization, and reporting. Enterprise companies rely on MS Excel for its versatility, functionality, and compatibility with other software. Its user-friendly interface and familiar layout make it the go-to choice for many businesses seeking an efficient way to manage and analyze large volumes of data.

Connecting LiveIntent to MS Excel

Connecting LiveIntent to MS Excel can be done through the following steps:

  • Gather your LiveIntent API credentials, which include the API key and other necessary information.
  • Use a third-party tool or custom script to extract data from LiveIntent using the API credentials.
  • Convert the extracted data into a format compatible with MS Excel, such as CSV or XLSX.
  • Import the converted data into MS Excel for analysis and visualization.
  • Set up a schedule for regular data updates to ensure your LiveIntent data in MS Excel remains current and accurate.
  • Make use of MS Excel's built-in tools and features to create visualizations, reports, and perform data analysis.
  • Consider using a solution like Improvado to streamline the process of connecting LiveIntent to MS Excel and eliminate the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveIntent to MS Excel with Improvado

Improvado is an advanced marketing analytics platform that simplifies the process of connecting LiveIntent to MS Excel. By automating the data extraction, transformation, and normalization processes, Improvado saves time and effort while ensuring data accuracy. With Improvado, you can easily extract and load data from LiveIntent into MS Excel, as well as access a comprehensive data dictionary featuring a wide range of metrics and dimensions. This enables you to create detailed reports, visualizations, and perform in-depth analysis without the need for manual data manipulation or third-party tools.

Improvado's platform is highly scalable, customizable, and designed to handle large volumes of data, making it an ideal solution for enterprise companies looking to connect LiveIntent to MS Excel. Furthermore, Improvado offers exceptional customer support to ensure a seamless integration process and ongoing assistance as needed.

Summary of connection LiveIntent to MS Excel

In summary, connecting LiveIntent and MS Excel can greatly enhance your marketing analytics capabilities by combining the power of both platforms. By using Improvado, you can streamline this process and enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, ensuring a more efficient and comprehensive analysis. To learn more about how Improvado can help you connect LiveIntent to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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