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What is LiveIntent?

LiveIntent is a powerful marketing platform that helps enterprise companies effectively target and engage their audiences through email advertising. With real-time data insights and advanced targeting capabilities, LiveIntent allows businesses to make data-driven decisions to optimize their marketing efforts, improve customer engagement, and drive revenue growth. By using LiveIntent, businesses can access valuable information about their customers and target them with relevant content, leading to higher conversion rates and better ROI on their marketing campaigns.

What is Looker Studio?

Looker Data Studio is an advanced data analysis and visualization tool that helps enterprise companies make data-driven decisions by providing them with real-time insights. By enabling users to visualize complex data sets, create interactive dashboards, and share insights across their organization, Looker Data Studio allows businesses to uncover hidden patterns and trends, leading to smarter decision-making and better business outcomes. With a wide range of integrations and a user-friendly interface, Looker Data Studio is an ideal solution for businesses looking to harness the power of their data and make more informed decisions.

Connecting LiveIntent to Looker Studio

There are several ways to connect LiveIntent to Looker Data Studio, including:

  • Using a third-party data connector to import data from LiveIntent into Looker Data Studio. This method involves connecting your LiveIntent account to a data connector, which will then automatically sync your data with Looker Data Studio.
  • Exporting data from LiveIntent in a compatible format, such as CSV or Excel, and then importing the data into Looker Data Studio. This process can be manual and time-consuming, especially when dealing with large volumes of data.
  • Developing a custom integration between LiveIntent and Looker Data Studio using APIs. This method requires technical expertise and can be complex, as it involves writing custom code to extract data from LiveIntent and load it into Looker Data Studio.
  • Using Improvado, an advanced marketing analytics platform that covers the complete data pipeline, from data extraction and load to data transformation and normalization, to data visualization. Improvado simplifies the process of connecting LiveIntent to Looker Data Studio, making it easier to centralize and analyze your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting LiveIntent to Looker Studio with Improvado

Improvado is the best solution for connecting LiveIntent to Looker Data Studio for several reasons:

  • Improvado offers a seamless and easy-to-use integration that requires no technical expertise or custom coding. This means you can quickly and easily connect LiveIntent to Looker Data Studio without the need for complex development work.
  • With Improvado, you can automatically extract a wide range of metrics and dimensions from LiveIntent, allowing you to gain a deeper understanding of your marketing data and make more informed decisions.
  • Improvado provides a scalable solution that can handle large volumes of data, making it ideal for enterprise companies with extensive marketing data sets.
  • The platform offers customization options, allowing you to tailor the data connection to suit your specific needs and requirements.
  • Improvado's high-quality customer support ensures you have the assistance and guidance you need to successfully connect LiveIntent to Looker Data Studio and make the most of your marketing data.

Summary of connection LiveIntent to Looker Studio

In conclusion, connecting LiveIntent to Looker Data Studio is essential for businesses looking to optimize their marketing efforts and make data-driven decisions. By using Improvado, you can simplify the process of connecting these two powerful platforms and unlock the full potential of your marketing data. Improvado offers a scalable, customizable solution with high-quality customer support, making it the ideal choice for enterprise companies looking to centralize their marketing and sales data. To discover more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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