Connect LiveIntent to Grafana for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is LiveIntent?

LiveIntent is a powerful marketing platform that enables enterprise companies to reach their target audience more effectively through email advertising. By leveraging real-time data and artificial intelligence, LiveIntent helps businesses optimize their marketing strategies, improve customer engagement, and drive revenue growth. With the ability to target users across devices and platforms, LiveIntent offers a highly customizable and scalable solution for large enterprises looking to boost their marketing ROI.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that enables large enterprises to analyze and understand complex data sets in real-time. With its user-friendly interface and extensive library of pre-built dashboards and panels, Grafana allows businesses to track key performance indicators, identify trends, and make data-driven decisions. Grafana's compatibility with a wide range of data sources, including time-series databases, SQL databases, and cloud-based services, makes it a versatile solution for organizations looking to turn their data into actionable insights.

Connecting LiveIntent to Grafana

Connecting LiveIntent to Grafana requires several steps, including:

  • Exporting data from LiveIntent: You'll need to export the relevant marketing data from LiveIntent in a format compatible with Grafana, such as CSV or JSON.
  • Setting up a database: You may need to set up a database, such as InfluxDB or PostgreSQL, to store the exported LiveIntent data and allow Grafana to retrieve it.
  • Configuring Grafana data source: In Grafana, you'll need to add and configure a new data source, specifying the type of database you're using and providing the necessary connection details.
  • Creating dashboards and panels: Once you've connected Grafana to your LiveIntent data, you can begin creating custom dashboards and panels to visualize and analyze your marketing data.
  • Optimizing and maintaining the connection: Regularly updating your data and monitoring the performance of your Grafana dashboards will help ensure optimal performance and accurate insights.
  • Using Improvado instead: To simplify the process and avoid manual data extraction, transformation, and loading, consider using Improvado to connect LiveIntent to Grafana directly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveIntent to Grafana with Improvado

Improvado is the ideal solution for connecting LiveIntent to Grafana, as it automates the entire data pipeline from extraction to visualization. With Improvado, you can easily extract data from LiveIntent and load it into Grafana without the need for manual data manipulation or setting up a separate database. Improvado's platform supports a wide range of metrics and dimensions that can be automatically extracted from LiveIntent, allowing you to create highly customized Grafana dashboards tailored to your specific needs. Additionally, Improvado offers advanced data transformation and normalization features, ensuring that your LiveIntent data is clean, consistent, and ready for analysis in Grafana.

Summary of connection LiveIntent to Grafana

In summary, connecting LiveIntent and Grafana is made easy with Improvado. By automating the data pipeline and offering scalable and customizable solutions, Improvado allows large enterprises to centralize their marketing and sales data, effectively process large volumes of information, and gain valuable insights. With high-quality customer support and seamless integration between LiveIntent and Grafana, businesses can harness the power of their data to make better-informed decisions and drive growth. To learn more about how Improvado can help you connect LiveIntent to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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