Connect Google Trends to GoodData for Unbiased Marketing Insights

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What is Google Trends?

Google Trends is a powerful tool that allows enterprises to track and analyze search trends across the globe. By monitoring search volume and interest in specific keywords, businesses can gain valuable insights into consumer behavior and market trends. This information can inform marketing strategies, allowing companies to stay ahead of the competition and capitalize on emerging opportunities. Google Trends data can also help enterprises identify seasonal patterns, spot potential crises, and make better-informed decisions.

What is GoodData?

GoodData is a leading provider of cloud-based business intelligence and data analytics solutions for enterprise companies. With GoodData, organizations can collect, analyze, and visualize large volumes of data from various sources to gain actionable insights and make data-driven decisions. GoodData's platform is highly customizable, allowing businesses to create tailored dashboards, reports, and visualizations that suit their unique needs. By leveraging GoodData's advanced analytics capabilities, enterprises can improve their decision-making processes, optimize marketing campaigns, and enhance overall business performance.

Connecting Google Trends to GoodData

Connecting Google Trends to GoodData involves several steps:

  • First, you need to collect the Google Trends data. This can be done by using the Google Trends API to gather search volume and interest data for specific keywords and timeframes.
  • Next, you need to prepare the data for import into GoodData. This can involve cleaning and formatting the data, as well as transforming it into a format that GoodData can process.
  • Once the data is ready, you can import it into GoodData using one of several methods, such as uploading a CSV file or using a third-party data connector.
  • After the data has been imported, you can create custom dashboards, reports, and visualizations in GoodData to analyze the Google Trends data and gain valuable insights.
  • Finally, you can automate the process of collecting, preparing, and importing the Google Trends data into GoodData using a solution like Improvado, which offers advanced data extraction and load capabilities. This can help you save time and resources compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to GoodData with Improvado

Improvado is an ideal solution for connecting Google Trends to GoodData. With its powerful data extraction capabilities, Improvado allows you to easily collect and import Google Trends data into GoodData, saving you time and effort. Furthermore, Improvado's extensive data dictionary ensures that you have access to a wide range of metrics and dimensions from Google Trends, enabling you to create rich, meaningful visualizations and reports in GoodData. Additionally, Improvado's platform is highly scalable and can handle large volumes of data, making it suitable for enterprise-level organizations. With its customizable features, excellent customer support, and ability to centralize marketing and sales data, Improvado is the ultimate choice for connecting Google Trends to GoodData.

Summary of connection Google Trends to GoodData

In summary, connecting Google Trends to GoodData can provide valuable insights and help drive better decision making for enterprises. By using Improvado to automate the process of collecting, preparing, and importing Google Trends data into GoodData, businesses can save time, resources, and benefit from a scalable and customizable solution. Improvado's platform also offers high-quality customer support, the ability to process large volumes of data, and centralizes marketing and sales data for easy access and analysis. To learn more about how Improvado can help your organization connect Google Trends to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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