Connect Google Trends to Domo to Make Data-Driven Decisions

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What is Google Trends?

Google Trends is a powerful tool that allows users to explore search trends and analyze data to gain insights into popular topics, keywords, and search queries. Large enterprises benefit from using Google Trends by identifying market trends, understanding consumer behavior, and enhancing their marketing strategies to align with current demands.

What is Domo?

Domo is a robust business intelligence (BI) and data visualization platform designed for enterprise companies. With its user-friendly interface, Domo allows users to consolidate data from multiple sources, create custom dashboards, and generate insightful reports. By leveraging Domo, enterprises can make data-driven decisions, improve collaboration, and optimize their marketing and sales efforts.

Connecting Google Trends to Domo

Connecting Google Trends to Domo involves several steps:

  • First, export Google Trends data in a file format compatible with Domo, such as CSV or Excel.
  • Next, import the exported data into Domo using the appropriate data connector for Google Trends. This step may require configuration to ensure the data is accurately imported and can be visualized in Domo.
  • Create a Google Trends dashboard in Domo to visualize the data and generate meaningful insights. Customize the dashboard to fit your specific needs and preferences.
  • Set up a schedule for data synchronization between Google Trends and Domo to ensure your dashboard remains up-to-date with the latest search trends data.
  • Alternatively, instead of connecting Google Trends to Domo manually, use Improvado to streamline the process and save time. Improvado offers a comprehensive solution for extracting, transforming, and loading data from Google Trends to Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Domo with Improvado

Improvado is the best solution for connecting Google Trends to Domo because it simplifies the data extraction and transformation process. With Improvado, you can easily extract data from Google Trends and load it into Domo without any manual effort. The platform also offers a data dictionary that displays the metrics and dimensions available for automatic extraction. Additionally, Improvado provides a high level of customization, allowing you to tailor the data import process to your specific needs. This makes it easy to create custom dashboards and reports in Domo that provide valuable insights into your marketing efforts.

Moreover, Improvado offers exceptional customer support to help you navigate any challenges that may arise during the data integration process. The platform is designed to handle large volumes of data, ensuring that your enterprise can scale its marketing and sales efforts without compromising data quality or performance. Lastly, using Improvado to connect Google Trends to Domo enables you to centralize your marketing and sales data, allowing for a holistic view of your company's performance and better decision-making.

Summary of connection Google Trends to Domo

In summary, connecting Google Trends to Domo can be a complex undertaking, but Improvado provides a seamless and efficient solution. By leveraging Improvado, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralizing marketing and sales data with Improvado allows for better decision-making and more effective marketing strategies. To learn more about how Improvado can help your enterprise connect Google Trends to Domo, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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