Connect Google PageSpeed Insights to Tableau to Get Analysis-Ready Data

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What is Google PageSpeed Insights?

Google PageSpeed Insights is a free tool that analyzes the performance of web pages and provides suggestions for improvements. This tool is essential for enterprise companies, as it helps optimize website speed, improve user experience, and enhance overall website performance. Faster websites can lead to higher conversions, better search rankings, and increased customer satisfaction.

What is Tableau?

Tableau is a powerful data visualization and analytics platform that enables businesses to transform raw data into actionable insights. Enterprise companies benefit from using Tableau as it allows them to make data-driven decisions and gain a competitive advantage. With its user-friendly interface, Tableau makes it easy for users to create interactive and shareable dashboards, perform ad hoc analysis, and uncover hidden trends within their data.

Connecting Google PageSpeed Insights to Tableau

To connect Google PageSpeed Insights to Tableau, follow these steps:

  • Export the data from Google PageSpeed Insights in a format that is compatible with Tableau, such as CSV or JSON.
  • Import the data into Tableau using the appropriate data connector for your format.
  • Perform any necessary data cleaning or transformation to ensure that the data is in a format that can be easily analyzed.
  • Create custom calculations, if needed, to derive additional insights from the data.
  • Build visualizations and dashboards within Tableau to explore the data and uncover insights.
  • Optimize your visualizations for performance by using techniques such as data aggregation, filters, and calculated fields.
  • Share your dashboards with stakeholders to facilitate data-driven decision making.
  • Consider using a solution like Improvado to streamline the process and automate data extraction and load from Google PageSpeed Insights.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Google PageSpeed Insights to Tableau with Improvado

Improvado is the best solution for connecting Google PageSpeed Insights to Tableau because it simplifies the entire process. With Improvado, you can extract data directly from Google PageSpeed Insights and load it into Tableau without any manual intervention. This powerful platform provides a wealth of metrics and dimensions, available in Improvado's data dictionary, that can be automatically extracted and used in your Tableau visualizations. Furthermore, Improvado's built-in data transformation and normalization capabilities ensure that the data is ready for analysis, saving you time and effort. By using Improvado, you'll be able to focus on gaining insights from your data instead of worrying about the technical aspects of connecting and preparing the data.

Summary of connection Google PageSpeed Insights to Tableau

In summary, connecting Google PageSpeed Insights and Tableau allows enterprise companies to optimize their website performance through data-driven decisions. Improvado offers a reliable and scalable solution for this integration, providing customization options, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes all your marketing and sales data, making it easy to analyze and visualize in Tableau. To learn more about how Improvado can help you connect Google PageSpeed Insights to Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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