Connect Google PageSpeed Insights to Qlik to Streamline Marketing Analytics

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What is Google PageSpeed Insights?

Google PageSpeed Insights is a powerful tool that analyzes the performance of web pages and provides suggestions for improvement. By measuring the loading speed and user experience, enterprise companies can optimize their websites, resulting in higher search engine rankings, better user engagement, and increased conversions. With Google PageSpeed Insights, organizations can stay ahead of the competition and provide an optimal browsing experience for their users.

What is Qlik?

Qlik is a leading data analytics and visualization platform that enables organizations to transform their raw data into actionable insights. With its advanced data processing capabilities and user-friendly interface, Qlik helps enterprise companies uncover hidden patterns, trends, and connections within their data. By leveraging Qlik's powerful analytics engine, businesses can make more data-driven decisions, streamline operations, and improve overall performance.

Connecting Google PageSpeed Insights to Qlik

Connecting Google PageSpeed Insights to Qlik can be achieved through the following methods:

  • Using Qlik's built-in REST connector to fetch Google PageSpeed Insights data via API.
  • Developing a custom data connector for Qlik to import Google PageSpeed Insights data directly into the platform.
  • Working with a third-party ETL (Extract, Transform, Load) service to move data from Google PageSpeed Insights to Qlik.
  • Exporting Google PageSpeed Insights data to a CSV or JSON file, and then manually importing the data into Qlik.
  • Utilizing Improvado, a comprehensive marketing analytics platform, to seamlessly connect Google PageSpeed Insights data to Qlik for advanced data visualization and analysis.

While the aforementioned methods can provide a way to link Google PageSpeed Insights to Qlik, they can be time-consuming and require technical expertise. A more efficient and simplified alternative is to use Improvado for data extraction and load, ensuring a seamless connection between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google PageSpeed Insights to Qlik with Improvado

Improvado is the ideal solution for connecting Google PageSpeed Insights to Qlik, offering a complete data pipeline that simplifies data extraction, transformation, and normalization. With Improvado, companies can automatically extract metrics and dimensions from Google PageSpeed Insights and feed them into Qlik for powerful visualization and analysis. Moreover, Improvado's data pipeline can be customized to meet the specific needs of individual organizations, ensuring that the connection between Google PageSpeed Insights and Qlik is tailored to their unique requirements.

By providing an all-in-one solution for connecting marketing data sources to BI/visualization platforms, Improvado saves time and resources, allowing businesses to focus on deriving value from their data rather than struggling with complex integrations. With its robust data pipeline, Improvado can handle large volumes of data, ensuring that even the largest enterprise organizations can benefit from this powerful connection between Google PageSpeed Insights and Qlik.

Summary of connection Google PageSpeed Insights to Qlik

In summary, connecting Google PageSpeed Insights to Qlik can be achieved through various methods, but Improvado offers the most efficient and comprehensive solution. By leveraging Improvado's advanced data pipeline, organizations can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables businesses to centralize their marketing and sales data, creating a single source of truth for informed decision-making. To learn more about how Improvado can help your organization harness the power of Google PageSpeed Insights and Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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