Connect Google PageSpeed Insights to Power BI to Streamline Marketing Analytics

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What is Google PageSpeed Insights?

Google PageSpeed Insights is a powerful tool that analyzes the performance of websites and provides actionable recommendations to optimize them. Enterprise companies benefit from using this service by identifying areas of improvement, enhancing user experience, and ultimately increasing website traffic and conversions.

What is Power BI?

Power BI is a suite of business analytics tools that allows organizations to visualize and analyze their data. By using Power BI, enterprise companies can gain valuable insights, make informed decisions, and improve overall business performance. The platform supports a wide variety of data sources, making it a versatile solution for organizations with diverse data needs.

Connecting Google PageSpeed Insights to Power BI

Connecting Google PageSpeed Insights to Power BI can be achieved through several methods:

  • Using an API: Retrieve data from Google PageSpeed Insights using its API and import it into Power BI to create custom visualizations.
  • CSV Export: Export Google PageSpeed Insights data as a CSV file and import it into Power BI for further analysis.
  • Custom Connector: Develop a custom data connector for Power BI that directly connects to Google PageSpeed Insights, eliminating the need for manual data import.
  • Improvado: Utilize the Improvado platform to extract, transform, and load data from Google PageSpeed Insights into Power BI, streamlining the entire process and saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Google PageSpeed Insights to Power BI with Improvado

Choosing Improvado to connect Google PageSpeed Insights to Power BI is the optimal solution for enterprise companies. With Improvado, you'll have access to a wide range of metrics and dimensions that can be automatically extracted from Google PageSpeed Insights. Furthermore, Improvado's platform is built to handle large volumes of data, ensuring that your marketing analytics remain accurate and up-to-date, regardless of the size of your organization.

Improvado also offers unparalleled customization options, allowing you to tailor your Google PageSpeed Insights Power BI dashboard to your specific business needs. The platform centralizes marketing and sales data, making it easy for decision-makers to access and analyze the information they need to drive business growth.

Lastly, Improvado is known for its stellar customer support, ensuring that any issues you encounter while connecting Google PageSpeed Insights to Power BI are quickly resolved, minimizing downtime and maximizing productivity.

Summary of connection Google PageSpeed Insights to Power BI

In summary, connecting Google PageSpeed Insights and Power BI is made simple and efficient with Improvado. The platform offers a scalable, customizable solution that can handle large volumes of data, centralize marketing and sales data, and provide exceptional customer support. To explore how Improvado can help your organization make the most of its Google PageSpeed Insights data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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