Connect Google My Business to Qlik Automatically

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What is Google My Business?

Google My Business is a powerful tool that allows businesses to manage their online presence across Google Search and Maps. By using Google My Business, enterprise companies can easily update their business information, interact with customers, and gain valuable insights into how customers are engaging with their business. This helps large organizations streamline their local SEO strategy and improve their overall visibility in search results.

What is Qlik?

Qlik is a leading Business Intelligence (BI) and data visualization platform that simplifies data analysis for enterprise companies. By utilizing Qlik, organizations can uncover insights, identify trends, and make data-driven decisions. Qlik's powerful visualization capabilities enable businesses to create interactive dashboards and reports, making it easier to analyze and share data across teams. This helps large companies stay agile, competitive, and informed about their performance.

Connecting Google My Business to Qlik

Connecting Google My Business to Qlik can be achieved through several methods, including:

  • Using a third-party connector: Some tools on the market can help you integrate Google My Business data into Qlik. These connectors typically require API access and can be configured to extract specific data sets.
  • Building a custom connector: If a suitable third-party connector is unavailable, you can develop your own using Qlik's APIs. This requires programming knowledge and might be time-consuming, but it allows for greater flexibility and customization.
  • Exporting data manually: You can export Google My Business data as a CSV file and then import it into Qlik. While this method is straightforward, it can be labor-intensive and may not support real-time data updates.
  • Utilizing Improvado's data integration solution: Improvado simplifies the process of connecting Google My Business to Qlik by providing a seamless data pipeline. This includes data extraction and data load capabilities that help businesses visualize their Google My Business data in Qlik easily.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google My Business to Qlik with Improvado

Improvado is the ideal solution for connecting Google My Business to Qlik, thanks to its advanced marketing analytics platform. It covers a complete data pipeline, from data extraction and transformation to data normalization and visualization. By using Improvado, businesses can automatically extract metrics and dimensions from Google My Business and import them into Qlik, saving time and resources.

Moreover, Improvado offers several benefits over other connection methods, including scalability, customization, and high-quality customer support. Its ability to process large volumes of data makes it perfect for enterprise companies, while its flexibility allows businesses to tailor the solution to their specific needs. Additionally, Improvado provides a single platform to centralize marketing and sales data, making it easier for organizations to gain valuable insights and make data-driven decisions.

Summary of connection Google My Business to Qlik

In summary, connecting Google My Business to Qlik can significantly improve an organization's ability to analyze and visualize their local marketing data. Improvado offers a robust, scalable, and customizable solution that enables businesses to centralize their marketing and sales data while providing high-quality customer support. Its ability to process large volumes of data makes it the ideal choice for enterprise companies looking to make data-driven decisions. To learn more about how Improvado can help your business achieve its goals, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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