Connect Google My Business to Grafana Automatically

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What is Google My Business?

Google My Business is a powerful tool for enterprise companies to manage their online presence across Google Search and Maps. By creating and optimizing a Google My Business listing, businesses can improve their search visibility and engage with customers through reviews, photos, and other relevant information. Large enterprises benefit from using Google My Business by increasing brand awareness, driving local foot traffic, and enhancing their online reputation.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform, enabling businesses to track and analyze key performance indicators (KPIs) from various data sources in real-time. With its customizable dashboards, advanced alerting capabilities, and various data source integrations, Grafana empowers enterprise companies to make data-driven decisions, optimize performance, and streamline operations. Grafana is highly valued for its scalability, flexibility, and ease of use, making it a go-to platform for many large organizations.

Connecting Google My Business to Grafana

Connecting Google My Business to Grafana can be achieved through a series of steps:

  • Firstly, gather the necessary API credentials from your Google My Business account, which will be required to access the data.
  • Next, choose a data connector for Grafana Google My Business integration, such as a custom API data source or a third-party plugin.
  • Configure the data connector in Grafana, providing the API credentials, and set up the required queries to extract data from Google My Business to Grafana.
  • Once the data connector is set up, create a new Grafana dashboard or add a panel to an existing dashboard, then select the Google My Business data source.
  • Configure the visualization settings to display the desired metrics and dimensions, such as the number of views, clicks, actions, and more.
  • Customize the dashboard as needed, adding filters, annotations, and alerts to monitor your Google My Business data effectively.
  • Finally, consider using an advanced marketing analytics platform like Improvado, which simplifies the process of connecting Google My Business to Grafana and offers additional benefits compared to other data connectors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google My Business to Grafana with Improvado

Improvado is the best solution for connecting Google My Business to Grafana, offering a complete data pipeline that covers data extraction, transformation, and normalization, as well as data visualization. With Improvado's data extraction and load capabilities, you can easily import data from Google My Business to Grafana without the need for complex coding or third-party plugins. Additionally, Improvado's data dictionary provides a comprehensive list of available report types, metrics, and dimensions that can be automatically extracted from Google My Business, ensuring that you have access to the most relevant data for your analysis.

Using Improvado to connect Google My Business to Grafana offers numerous benefits for enterprise companies. The platform is highly scalable, enabling businesses to handle large volumes of data and multiple data sources with ease. Customization options allow you to tailor the data extraction and visualization process to your specific needs, while Improvado's dedicated customer support ensures a smooth and seamless integration. Ultimately, Improvado empowers businesses to centralize their marketing and sales data, making it easier to visualize, analyze, and act on insights from Google My Business and other data sources.

Summary of connection Google My Business to Grafana

In summary, connecting Google My Business to Grafana provides valuable insights into your business' online presence and performance. By utilizing Improvado, enterprise companies can efficiently integrate these two platforms, benefiting from a scalable, customizable solution that simplifies the data extraction and visualization process. With its ability to process large volumes of data, centralize marketing and sales data, and offer high-quality customer support, Improvado is the ideal choice for connecting Google My Business and Grafana. To learn more about how Improvado can benefit your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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