Connect Google My Business to Excel Power Query Automatically

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What is Google My Business?

Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing their business information, enterprise companies can help customers find them and tell their story. Benefits include increased visibility in search results, improved customer engagement, and better control over business information.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool available in Microsoft Excel. It enables users to connect, combine, and refine data from various sources to meet specific reporting and analysis needs. Enterprise companies benefit from using Excel Power Query to automate repetitive tasks, aggregate and clean data, and create customized reports for data-driven decision-making.

Connecting Google My Business to Excel Power Query

Connecting Google My Business to Excel Power Query can be done in several ways:

  • Use Google My Business API to retrieve data and import it into Excel Power Query. This requires programming skills and knowledge of APIs.
  • Export Google My Business data as a CSV or Excel file, then import it into Excel Power Query. This can be time-consuming and may require manual updates.
  • Use a third-party connector or integration tool to establish a connection between Google My Business and Excel Power Query, automating data transfer and updates.
  • Opt for an advanced marketing analytics platform like Improvado, which automates the entire process of data extraction, transformation, and normalization, making it easy to visualize Google My Business data in Excel Power Query. Improvado provides a seamless solution, eliminating the need for manual data imports or custom API programming.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Google My Business to Excel Power Query with Improvado

Improvado is the best solution to connect Google My Business to Excel Power Query because it simplifies the process and saves time. Improvado's platform can automatically extract metrics and dimensions from Google My Business and load them into Excel Power Query for analysis. With Improvado, there is no need for manual data imports or custom API programming, making the process hassle-free and efficient.

Additionally, Improvado's platform is built for large enterprises, ensuring that it can handle large volumes of data and meet the specific needs of marketing and analytics teams. The platform also allows for customization, enabling users to tailor their Google My Business dashboard in Excel Power Query to fit their unique requirements.

Summary of connection Google My Business to Excel Power Query

In summary, connecting Google My Business and Excel Power Query can be done using various methods, but Improvado offers the most efficient and scalable solution. With Improvado, users can centralize their marketing and sales data, easily process large volumes of data, and customize their Google My Business dashboard in Excel Power Query. Furthermore, Improvado's high-quality customer support ensures that any issues are promptly addressed. To learn more about how Improvado can help you visualize your Google My Business data in Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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