Connect Google Ecommerce to MS Excel with Zero API Maintenance

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What is Google Ecommerce?

Google Ecommerce is a powerful tool that enables large enterprises to track and analyze their online sales and revenue. By integrating with Google Analytics, companies can gain valuable insights into customer behavior, product performance, and marketing campaign effectiveness. This data-driven approach to ecommerce helps businesses optimize their online strategies, improve customer experiences, and ultimately drive growth and profitability.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that allows businesses to organize, analyze, and visualize their data. With its powerful features and flexible functionality, MS Excel is an indispensable tool for enterprise companies to manage financial data, track project performance, and create custom reporting. In addition, it supports advanced data analysis and visualization, making it an ideal choice for marketing and analytics decision-makers who require in-depth insights into their business operations.

Connecting Google Ecommerce to MS Excel

Connecting Google Ecommerce to MS Excel can be accomplished in several ways:

  • Manual export: Download data from Google Ecommerce as a CSV file and then import it into MS Excel. This method is time-consuming and requires manual intervention to keep the data up-to-date.
  • API integration: Use a custom script to create a connection between Google Ecommerce and MS Excel, fetching data via the Google Analytics API. This option requires coding expertise and may have limitations in terms of data access and processing.
  • Third-party tools: Utilize specialized software to establish a connection between Google Ecommerce and MS Excel, automating data import and synchronization. This method can be more user-friendly, but it may also involve additional costs and dependencies on external providers.
  • Improvado: This advanced marketing analytics platform provides a comprehensive solution to connect Google Ecommerce to MS Excel, handling every aspect of the data pipeline — from extraction and transformation to data normalization and visualization. With Improvado, businesses can streamline the process, save time, and ensure that their data is always up-to-date and accurate.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ecommerce to MS Excel with Improvado

Improvado stands out as the best choice for connecting Google Ecommerce to MS Excel due to its robust capabilities and enterprise-grade features. It offers seamless integration with both platforms, allowing businesses to access a wide range of metrics and dimensions from Google Ecommerce, without the need for coding or manual intervention. Additionally, it supports data transformation and normalization, ensuring that the information is presented in a consistent and meaningful way within MS Excel.

Furthermore, Improvado is designed with scalability and customization in mind, making it an ideal solution for large enterprises with complex data needs. Its ability to process large volumes of data and centralize marketing and sales information allows businesses to gain a holistic view of their ecommerce performance. Finally, Improvado offers high-quality customer support, ensuring that its clients have access to the expertise and assistance they need to succeed in their data-driven endeavors.

Summary of connection Google Ecommerce to MS Excel

In summary, connecting Google Ecommerce and MS Excel can be a powerful way for enterprises to gain valuable insights into their online sales and marketing performance. While there are several methods to establish this connection, Improvado stands out as the best solution due to its scalability, customization, high-quality customer support, and ability to handle large volumes of data. By centralizing marketing and sales data within MS Excel, businesses can leverage the full power of this versatile tool to drive growth and profitability. To learn more about how Improvado can help you connect Google Ecommerce to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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