Connect Google Ecommerce to Looker Studio for Insightful Visualizations

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What is Google Ecommerce?

Google Ecommerce is a platform that helps large enterprises manage their online sales and marketing efforts. It provides valuable insights into customer behavior, enabling businesses to optimize their strategies and increase revenue. By leveraging Google Ecommerce, companies can gain a deeper understanding of their customers' needs, preferences, and purchasing habits, allowing them to make data-driven decisions and improve their overall performance.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence and data visualization tool designed for enterprise-level organizations. It enables users to create interactive, real-time dashboards and reports that can help drive informed decision-making across departments. With Looker Data Studio, companies can easily analyze and visualize their data, uncovering valuable insights and trends that can inform business strategies and drive growth.

Connecting Google Ecommerce to Looker Studio

Connecting Google Ecommerce to Looker Data Studio can be achieved in several ways, including:

  • Using a pre-built connector that allows for easy data integration between the two platforms
  • Developing a custom integration using APIs to fetch data from Google Ecommerce and import it into Looker Data Studio
  • Exporting Google Ecommerce data as a CSV file and manually uploading it to Looker Data Studio
  • Utilizing an ETL (extract, transform, load) tool to automate the data extraction and transformation process, ensuring the data is properly formatted for Looker Data Studio
  • Choosing a comprehensive marketing analytics platform like Improvado to streamline the entire data integration process and eliminate the need for manual data manipulation

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ecommerce to Looker Studio with Improvado

Improvado is the ideal solution for connecting Google Ecommerce to Looker Data Studio, as it covers the entire data pipeline, from extraction to visualization. The platform seamlessly integrates with both Google Ecommerce and Looker Data Studio, allowing businesses to quickly and easily import their marketing data for analysis.

With Improvado, companies can access a wide range of metrics and dimensions from Google Ecommerce, providing a holistic view of their online sales performance. The platform's user-friendly interface enables users to easily customize their data visualizations and dashboards, ensuring they have the insights they need to make informed decisions.

Moreover, Improvado's robust solution is designed to handle large volumes of data, ensuring that even enterprise-level organizations can rely on the platform for their marketing analytics needs. The platform also offers exceptional customer support, ensuring that any issues are quickly resolved and businesses can continue to benefit from the valuable insights provided by Google Ecommerce and Looker Data Studio integration.

Summary of connection Google Ecommerce to Looker Studio

In summary, connecting Google Ecommerce and Looker Data Studio provides businesses with powerful insights into their online sales and marketing performance. By utilizing a comprehensive solution like Improvado, companies can easily integrate their data, customize their visualizations, and make data-driven decisions to drive growth.

Improvado's scalable platform allows for seamless integration with both Google Ecommerce and Looker Data Studio, ensuring businesses can access the insights they need to succeed. With its ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, Improvado is the ideal solution for companies looking to get the most out of their Google Ecommerce and Looker Data Studio integration.

To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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