Connect Google Ecommerce to GoodData for Insightful Visualizations

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What is Google Ecommerce?

Google Ecommerce is a powerful tool that allows enterprise companies to track and analyze their online sales and marketing data. By tracking customer behavior, product performance, and overall sales trends, businesses can make informed decisions to optimize their online presence and drive revenue growth. With Google Ecommerce, companies can access valuable insights into their customers' buying habits and preferences, enabling them to create targeted marketing campaigns and promotions for maximum impact.

What is GoodData?

GoodData is an industry-leading business intelligence (BI) and data visualization platform that enables enterprise companies to make data-driven decisions. With its powerful analytics capabilities, GoodData offers real-time insights, predictive analytics, and advanced reporting to help organizations optimize their operations and increase efficiency. By integrating with various data sources, GoodData allows businesses to centralize their data and create customized, interactive visuals and dashboards for better decision-making.

Connecting Google Ecommerce to GoodData

There are several ways to connect Google Ecommerce to GoodData:

  • Create a custom integration using GoodData's API: This method requires development resources and knowledge of both platforms' APIs to build a robust connection.
  • Employ third-party integration tools: Various tools and services can help connect Google Ecommerce and GoodData. However, these options may have limitations in terms of available metrics and dimensions, as well as potential additional costs.
  • Utilize an ETL (extract, transform, load) process: This approach involves exporting data from Google Ecommerce, transforming it into a format compatible with GoodData, and then loading it into the platform. This can be a time-consuming and complex method, especially when dealing with large volumes of data.
  • Choose Improvado as your data connector: Instead of manually connecting the platforms or relying on third-party tools, consider utilizing Improvado's data extraction and load capabilities to streamline the process and ensure seamless integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ecommerce to GoodData with Improvado

With Improvado, you can simplify the process of connecting Google Ecommerce to GoodData. Our advanced marketing analytics platform provides a complete data pipeline, from extraction to transformation, normalization, and visualization. We offer a powerful and flexible data connector that can automatically extract a wide range of metrics and dimensions from Google Ecommerce and load it into GoodData.

By choosing Improvado, you'll benefit from a scalable and customizable solution that allows for seamless integration with minimal setup time. Our platform is designed to handle large volumes of data, ensuring accurate and reliable connections between Google Ecommerce and GoodData. In addition, we provide exceptional customer support to help you get the most out of your data integration.

Summary of connection Google Ecommerce to GoodData

In summary, connecting Google Ecommerce and GoodData can provide significant benefits to your organization, including centralized marketing and sales data, improved data-driven decision-making, and enhanced data visualization capabilities. With Improvado's scalable, customizable, and reliable solution, you can effortlessly connect Google Ecommerce to GoodData and enjoy high-quality customer support to ensure smooth integration. To learn more about Improvado's capabilities and how it can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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