Connect Google Ecommerce to Chartio for Real-Time Data Flow

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What is Google Ecommerce?

Google Ecommerce is a powerful tool that allows enterprise companies to track and analyze their online sales data. By integrating with Google Analytics, businesses can gain insights into customer behavior, product performance, and overall sales trends. This valuable information can be used to optimize marketing strategies, improve user experience, and ultimately, drive revenue growth. By leveraging Google Ecommerce, large enterprises can make data-driven decisions and stay ahead of their competition.

What is Chartio?

Chartio is a modern, cloud-based business intelligence (BI) and data visualization platform designed for enterprise companies. It enables users to explore, analyze, and visualize complex data sets from multiple sources with ease. Chartio's intuitive drag-and-drop interface, along with its powerful visualization capabilities, makes it an ideal solution for businesses looking to gain actionable insights from their data. By leveraging Chartio, enterprises can uncover trends, identify opportunities, and make informed decisions that drive business growth.

Connecting Google Ecommerce to Chartio

To connect Google Ecommerce to Chartio, follow these steps:

  • First, you'll need to set up a Google Ecommerce account and configure it to track your online store's transactions and product data.
  • Next, you'll need to link your Google Ecommerce account to Google Analytics for data collection and analysis.
  • In Chartio, navigate to the data sources section and click on "Add a Data Source." Search for "Google Analytics" in the list of available connectors, and click on it to start the configuration process.
  • Authenticate with your Google account and grant Chartio access to your Google Analytics data.
  • Select the Google Analytics view that contains your Ecommerce data and configure the data import settings in Chartio. You may need to adjust the date range, metrics, and dimensions to match your reporting needs.
  • Once your data source is configured, you can start building visualizations and dashboards in Chartio to analyze your Google Ecommerce data.
  • Alternatively, you can use Improvado to extract and load data from Google Ecommerce to Chartio, offering a more streamlined and efficient integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ecommerce to Chartio with Improvado

Connecting Google Ecommerce to Chartio with Improvado offers several advantages over other methods:

  • Improvado provides a unified data pipeline to extract, transform, and normalize data from various marketing platforms, including Google Ecommerce.
  • Improvado's pre-built Google Ecommerce connector allows you to automatically extract metrics and dimensions from your data source without the need for complex coding or configuration.
  • The platform is designed to handle large volumes of data, making it an ideal solution for enterprise companies.
  • Improvado's advanced data transformation features enable you to customize and manipulate your data before sending it to Chartio, ensuring your visualizations are tailored to your specific business needs.
  • Finally, Improvado offers exceptional customer support to ensure a seamless integration process and ongoing assistance when needed.

Summary of connection Google Ecommerce to Chartio

In summary, connecting Google Ecommerce and Chartio is an effective way for enterprise companies to visualize and analyze their online sales data. By using Improvado's advanced marketing analytics platform, businesses can benefit from a streamlined, scalable, and customizable solution. Additionally, Improvado's high-quality customer support ensures a smooth integration process and ongoing assistance. With the ability to process large volumes of data and centralize marketing and sales information, enterprises can make informed, data-driven decisions to drive business growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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