Connect Google DoubleClick to Tableau to Get Analysis-Ready Data

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital advertising platform that enables enterprise companies to manage, target, and optimize their online ad campaigns across multiple channels. By using Google DoubleClick, businesses can benefit from enhanced targeting capabilities, real-time bidding, and advanced reporting features to drive better marketing results and increase return on investment (ROI).

What is Tableau?

Tableau is a powerful and user-friendly data visualization tool that helps enterprise companies analyze and gain insights from their data. With Tableau, decision-makers can create interactive and shareable dashboards, perform advanced analytics, and collaborate with team members to make data-driven decisions. Tableau's intuitive interface and extensive customization options make it an ideal solution for large enterprises looking to better understand and leverage their data.

Connecting Google DoubleClick to Tableau

There are several ways to connect Google DoubleClick to Tableau:

  • Export your Google DoubleClick data as a CSV file and then import it into Tableau using the built-in CSV connector.
  • Use Google Sheets as an intermediary data storage solution by syncing your Google DoubleClick data with Google Sheets and then connecting Tableau to Google Sheets.
  • Utilize a third-party ETL (extract, transform, load) tool that can help you extract data from Google DoubleClick and transform it into a format compatible with Tableau.
  • Consider using Improvado, a powerful marketing analytics platform that offers a seamless solution for connecting Google DoubleClick to Tableau. With Improvado, you can extract and load data from Google DoubleClick to Tableau with ease, saving time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Tableau with Improvado

Improvado is the ideal solution for connecting Google DoubleClick to Tableau because of its advanced features and capabilities. With Improvado, you can:

  • Automatically extract and load a wide range of metrics and dimensions from Google DoubleClick, ensuring that your data is complete and accurate.
  • Normalize and transform your Google DoubleClick data to make it compatible with Tableau, eliminating the need for manual data manipulation.
  • Centralize your marketing data, allowing you to connect multiple data sources and create comprehensive, holistic dashboards in Tableau.
  • Benefit from Improvado's scalable architecture, which can handle large volumes of data, making it a perfect fit for enterprise companies.
  • Customize your data pipelines to meet your unique business needs and requirements, ensuring that your data is always relevant and up-to-date.
  • Receive top-notch customer support from Improvado's team of experts, ensuring a smooth and seamless integration process.

Summary of connection Google DoubleClick to Tableau

In summary, connecting Google DoubleClick and Tableau can provide enterprise companies with powerful insights and data-driven decision-making capabilities. By using Improvado, you can take advantage of a scalable, customizable, and efficient solution for integrating these two platforms. With high-quality customer support, the ability to process large volumes of data, and the capacity to centralize marketing and sales data, Improvado is the best choice for businesses looking to get the most out of their Google DoubleClick and Tableau integration. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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