Connect Google DoubleClick to Sisense for Insightful Visualizations

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform designed to help enterprise companies manage and optimize their online advertising campaigns. It offers a range of powerful tools for creating, delivering, and tracking digital ads, ensuring that your marketing messages reach the right audience at the right time. By leveraging Google DoubleClick's advanced targeting capabilities, marketers can improve their campaign performance and drive better results for their businesses.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform that enables enterprise companies to analyze and explore large volumes of complex data. Sisense simplifies the process of turning raw data into actionable insights, empowering users to create interactive dashboards and reports with ease. These visualizations can help businesses make informed decisions, identify trends, and uncover hidden opportunities. By utilizing Sisense, organizations can gain a deeper understanding of their marketing efforts, leading to improved performance and increased ROI.

Connecting Google DoubleClick to Sisense

Connecting Google DoubleClick to Sisense involves the following steps:

  • Setting up a Google DoubleClick account and obtaining API credentials.
  • Creating a Sisense account and configuring the data connector for Sisense Google DoubleClick.
  • Using the Sisense Google DoubleClick connector to establish a connection between Google DoubleClick and Sisense.
  • Defining the metrics and dimensions to be extracted from Google DoubleClick.
  • Configuring a data synchronization schedule to ensure that your Google DoubleClick data is regularly updated in Sisense.
  • Visualizing Google DoubleClick data by building custom dashboards and reports in Sisense.
  • An alternative to the manual process is to use Improvado, a marketing analytics platform that automates the entire process of connecting Google DoubleClick to Sisense, from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Google DoubleClick to Sisense with Improvado

Improvado is the best solution for connecting Google DoubleClick to Sisense because it simplifies and streamlines the entire process. With Improvado, you can easily extract data from Google DoubleClick and load it into Sisense without any manual intervention. The platform offers a comprehensive list of metrics and dimensions that can be automatically extracted from Google DoubleClick, ensuring that you have access to all the data you need. Additionally, Improvado provides a centralized platform for managing all your marketing data sources, allowing you to easily consolidate and analyze data from multiple platforms.

By choosing Improvado, you benefit from a scalable and customizable solution that can handle large volumes of data. The platform is designed for enterprise companies, ensuring that it meets the needs of even the most complex organizations. Furthermore, Improvado's dedicated customer support team is always available to assist with any issues or questions, ensuring that you get the most out of your Google DoubleClick and Sisense integration.

Summary of connection Google DoubleClick to Sisense

In summary, connecting Google DoubleClick to Sisense can provide valuable insights into the performance of your digital marketing campaigns. By using Improvado to automate the process, you can save time and resources while gaining access to a wealth of data to inform your decision-making. With its scalability, customization, and high-quality customer support, Improvado is the ideal solution for managing large volumes of marketing and sales data. To learn more about how Improvado can help you connect Google DoubleClick to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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