Connect Google DoubleClick to Qlik to Get Analysis-Ready Data

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What is Google DoubleClick?

Google DoubleClick is a powerful digital marketing platform that helps enterprise companies manage and optimize their online advertising campaigns. With its comprehensive suite of tools, businesses can effectively target and reach their audience, ensuring maximum ROI on their ad spend. By leveraging the power of Google DoubleClick, businesses can gain valuable insights into their campaigns, enabling them to make data-driven decisions and stay ahead of the competition.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform designed for enterprise companies. It enables organizations to explore, analyze, and visualize their data, providing valuable insights to drive better decision-making. Qlik's interactive and user-friendly dashboards make it easy for users to uncover hidden patterns and trends in their data, empowering them to make informed decisions and optimize their operations. With Qlik, businesses can transform raw data into actionable insights, resulting in improved efficiency and profitability.

Connecting Google DoubleClick to Qlik

Connecting Google DoubleClick to Qlik can be done in several ways, including:

  • Utilizing an API: This method requires programming knowledge and can be time-consuming, but it allows for a direct connection between Google DoubleClick and Qlik.
  • Exporting data from Google DoubleClick: This involves manually downloading data from Google DoubleClick and importing it into Qlik. However, this method can be labor-intensive and prone to human error.
  • Using a third-party data connector: Various tools are available that can help bridge the gap between Google DoubleClick and Qlik. These tools can simplify the process but may not offer the same level of customization as a direct API connection.
  • Choosing Improvado: Instead of the above methods, using Improvado can save you time and effort while providing a seamless connection between Google DoubleClick and Qlik. It offers an automated, scalable, and customizable solution that simplifies the data extraction and load process.

With Improvado, you can extract and load data from Google DoubleClick to Qlik easily, without the need for programming knowledge or manual data handling. By using Improvado, you can streamline the data connection process and ensure that your Google DoubleClick data is consistently synced with your Qlik dashboard.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Qlik with Improvado

Improvado is the best solution to connect Google DoubleClick to Qlik for several reasons. It offers a complete data pipeline, from extraction to transformation and normalization, all the way to visualization. This means you can easily access and analyze the most relevant metrics and dimensions from Google DoubleClick directly in your Qlik dashboard.

Moreover, Improvado is built for scalability, allowing it to handle large volumes of data and grow with your business. Its customization capabilities enable you to tailor the solution to your specific needs, ensuring that your unique data requirements are met. Additionally, Improvado's dedicated customer support team is available to assist you at every step, ensuring a smooth and seamless experience.

Summary of connection Google DoubleClick to Qlik

In summary, connecting Google DoubleClick and Qlik is made simple with Improvado's advanced marketing analytics platform. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize their marketing and sales data. By integrating Google DoubleClick with Qlik, businesses can visualize and analyze their data more effectively, leading to better decision-making and improved operational efficiency. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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