Connect Google DoubleClick to Power BI for Real-Time Data Flow

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What is Google DoubleClick?

Google DoubleClick is a comprehensive advertising solution designed for large enterprises to manage and streamline their digital marketing efforts. This platform offers a range of tools to help businesses create, manage, and optimize their online ad campaigns across multiple channels, including display, video, and mobile. By utilizing Google DoubleClick, enterprise companies can effectively reach their target audiences, track the performance of their campaigns, and make data-driven decisions to maximize their marketing ROI.

What is Power BI?

Power BI is a powerful business intelligence and analytics tool developed by Microsoft. It enables enterprise companies to visualize and analyze their data to gain insights and make informed decisions. Power BI offers a wide range of data visualization options, allowing users to create interactive dashboards and reports that can be easily shared within the organization. Additionally, Power BI supports integration with various data sources, making it an ideal tool for consolidating and centralizing data from multiple marketing and sales platforms.

Connecting Google DoubleClick to Power BI

There are several ways to connect Google DoubleClick to Power BI, including:

  • Using Power BI's built-in Google DoubleClick connector, which allows users to import data from Google DoubleClick directly into Power BI. This option provides a simple and straightforward way to visualize Google DoubleClick data in Power BI.
  • Exporting Google DoubleClick data to a CSV file, which can then be imported into Power BI. This method requires manual data manipulation and may not be suitable for those who need to analyze large volumes of data regularly.
  • Utilizing third-party data connectors for Power BI Google DoubleClick integration. These connectors can simplify the process of importing data from Google DoubleClick to Power BI and automate data synchronization between the two platforms.
  • Choosing Improvado as an alternative to the above methods, as it provides a complete data pipeline solution, including data extraction and load, data transformation and normalization, and seamless integration with Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Power BI with Improvado

Connecting Google DoubleClick to Power BI with Improvado offers several benefits that make it the best solution for large enterprises:

  • Scalability - Improvado is designed to handle large volumes of data, ensuring that your marketing analytics needs are met as your company grows.
  • Customization - Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Google DoubleClick, allowing you to tailor your Power BI dashboards to your specific requirements.
  • High-quality customer support - Improvado's dedicated support team provides assistance throughout the setup process and ensures that any issues are resolved quickly.
  • Centralization - With Improvado, you can consolidate your marketing and sales data from multiple platforms, including Google DoubleClick, into a single Power BI dashboard for easy analysis and visualization.

Summary of connection Google DoubleClick to Power BI

In summary, connecting Google DoubleClick and Power BI allows enterprise companies to analyze and visualize their marketing data, leading to improved decision-making and better marketing ROI. By choosing Improvado as the solution for this integration, businesses can benefit from its scalability, customization options, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado's centralized approach simplifies the management of marketing and sales data from multiple sources. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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