Connect Google DoubleClick to Periscope Data to Get Analysis-Ready Data

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform that provides large enterprises with advanced advertising solutions. By leveraging its robust ad management and ad serving tools, companies can effectively create, manage, and optimize their digital campaigns across multiple channels, driving higher engagement and conversions. Additionally, Google DoubleClick offers detailed performance insights, helping businesses make data-driven decisions to optimize their marketing strategies.

What is Periscope Data?

Periscope Data is a powerful BI and data visualization tool that enables large enterprises to unlock insights from their data. With its user-friendly interface and advanced analytics capabilities, companies can easily explore, analyze, and visualize their data in real-time, leading to better-informed decisions and improved business performance. Periscope Data also supports seamless integration with various data sources, ensuring that businesses can access and consolidate all their data in a single platform.

Connecting Google DoubleClick to Periscope Data

Large enterprises can connect Google DoubleClick to Periscope Data in several ways, including:

  • Using Google DoubleClick's API to pull raw data and then importing it into Periscope Data for analysis and visualization.
  • Utilizing third-party connectors to facilitate the extraction, transformation, and loading (ETL) of Google DoubleClick data into Periscope Data.
  • Exporting Google DoubleClick data as CSV or Excel files and then uploading them to Periscope Data manually.
  • Developing custom scripts or tools to synchronize Google DoubleClick data with Periscope Data automatically.
  • Choosing an all-in-one solution like Improvado to streamline the entire process, eliminating the need for complex integrations and manual data handling.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Periscope Data with Improvado

Improvado is the optimal solution for connecting Google DoubleClick to Periscope Data, as it simplifies the entire data pipeline process. With Improvado's advanced marketing analytics platform, businesses can easily extract data from Google DoubleClick, transform and normalize it, and then visualize it in Periscope Data. This seamless integration eliminates the need for manual data manipulation, saving time and resources.

Moreover, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Google DoubleClick, enabling businesses to create custom reports and dashboards tailored to their unique needs. With its robust data extraction and loading capabilities, Improvado can process large volumes of data, ensuring that even the largest enterprises can benefit from its solution.

Summary of connection Google DoubleClick to Periscope Data

In conclusion, connecting Google DoubleClick and Periscope Data can empower large enterprises to make data-driven decisions, optimize their marketing strategies, and improve overall business performance. By choosing Improvado as the solution for this integration, businesses can enjoy numerous benefits, including scalability, customization, high-quality customer support, and the ability to centralize marketing and sales data. Furthermore, Improvado's powerful data extraction and loading capabilities make it the ideal choice for enterprises looking to process and visualize their Google DoubleClick data in Periscope Data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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