Connect Google DoubleClick to MS Excel with Zero API Maintenance

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What is Google DoubleClick?

Google DoubleClick is a comprehensive advertising platform used by enterprise companies to plan, create, and manage digital marketing campaigns. It allows businesses to track and analyze their advertising performance across multiple channels, optimizing their strategies to achieve better results. By leveraging the power of Google DoubleClick, large enterprises can effectively manage and measure the performance of their marketing initiatives, making data-driven decisions that improve their return on investment.

What is MS Excel?

MS Excel is a powerful spreadsheet software that enables enterprises to organize, analyze, and visualize large amounts of data. It is widely used for various purposes, including financial analysis, data management, and reporting. MS Excel offers a wide range of features and functionalities, making it an indispensable tool for marketing and analytics decision-makers in large enterprises. Its flexibility and customization options allow businesses to tailor their data analysis and visualization processes, providing valuable insights that drive better decision-making.

Connecting Google DoubleClick to MS Excel

There are several ways to connect Google DoubleClick to MS Excel:

  • Manually export data from Google DoubleClick and import it into MS Excel using CSV or Excel files. This method can be time-consuming and prone to errors, especially when dealing with large amounts of data.
  • Use a third-party tool, such as a Google Sheets add-on or a data connector for MS Excel Google DoubleClick, to automate the data import process. These tools can help streamline the process and ensure that data is accurately transferred between the two platforms.
  • Build a custom integration using Google DoubleClick APIs and Excel VBA programming. This option requires advanced technical knowledge and can be complex to set up and maintain.
  • Utilize Improvado as a more efficient and reliable alternative to the methods above. With Improvado, you can extract and load data from Google DoubleClick to MS Excel, saving time and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Google DoubleClick to MS Excel with Improvado

Connecting Google DoubleClick to MS Excel with Improvado offers several advantages over other methods. Improvado is a marketing analytics platform that provides a complete data pipeline, from extraction and transformation to normalization and visualization. It is designed specifically for large enterprises, offering scalability, customization, and the ability to process large volumes of data.

Improvado's data connector for MS Excel Google DoubleClick automates the entire process, ensuring that data is accurately and efficiently transferred between the two platforms. With Improvado, you can access a wide range of metrics and dimensions from Google DoubleClick, simplifying data analysis and visualization in MS Excel. Additionally, Improvado offers high-quality customer support to help you navigate any issues that may arise during the integration process.

Summary of connection Google DoubleClick to MS Excel

In summary, connecting Google DoubleClick and MS Excel is essential for marketing and analytics decision-makers in large enterprises who want to centralize their marketing and sales data. Improvado is an excellent solution to achieve this, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By integrating Google DoubleClick with MS Excel, businesses can visualize and analyze their marketing data more effectively, leading to better decision-making and improved performance.

Ready to experience the benefits of connecting Google DoubleClick to MS Excel with Improvado? Book a call with an expert today!

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
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  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
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