Connect Google DoubleClick to Looker Studio for Real-Time Data Flow

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What is Google DoubleClick?

Google DoubleClick is a comprehensive advertising platform that enables enterprise companies to manage their digital marketing campaigns across multiple channels and formats. By using Google DoubleClick, businesses can optimize their ad performance, access real-time analytics, and maximize their return on investment. This powerful tool helps marketing teams reach their target audience more effectively and gain valuable insights into customer behavior.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed for large enterprises. With its intuitive interface and powerful analytical capabilities, Looker Data Studio empowers organizations to make data-driven decisions, share insights across departments, and drive their business forward. By connecting multiple data sources, Looker Data Studio enables users to create customized dashboards, explore data in real-time, and uncover hidden patterns to improve their overall performance.

Connecting Google DoubleClick to Looker Studio

Connecting Google DoubleClick to Looker Data Studio can be achieved through several steps:

  • First, you need to ensure that your Google DoubleClick account has the necessary permissions to export data.
  • Next, create a project in Google Cloud Platform (GCP) and enable the APIs required for accessing Google DoubleClick data. This will include generating API credentials for authentication.
  • Once your API credentials are set up, you can proceed to configure a data pipeline, to extract data from Google DoubleClick and load it into a storage solution like BigQuery. There are multiple tools available for this task, such as Google Data Studio, Apache Nifi, or Talend.
  • After your data pipeline is established, and your Google DoubleClick data is stored in BigQuery, you can connect Looker Data Studio to your BigQuery dataset. This allows you to visualize Google DoubleClick data and create custom Google DoubleClick dashboards within Looker Data Studio.
  • Finally, you may want to consider using Improvado as an alternative to the above steps. Improvado simplifies the connection process by handling the data extraction, transformation, and loading (ETL) tasks on your behalf, providing you with a seamless connection between Google DoubleClick and Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Looker Studio with Improvado

Improvado is the best solution for connecting Google DoubleClick to Looker Data Studio because it offers a robust and scalable platform designed specifically for marketing and sales data. By leveraging Improvado's data extraction and load capabilities, you can easily extract various metrics and dimensions from Google DoubleClick and have them automatically transformed and normalized for Looker Data Studio. Unlike other tools, Improvado offers high-quality customer support, customization options, and the ability to process large volumes of data. Furthermore, Improvado allows you to centralize your marketing and sales data, making it easier to manage and analyze your data across multiple platforms and sources.

Summary of connection Google DoubleClick to Looker Studio

In summary, connecting Google DoubleClick and Looker Data Studio is made simple and efficient with Improvado. The platform's scalable and customizable nature, coupled with its ability to process large volumes of data, makes it an excellent choice for large enterprises. By using Improvado, you can visualize Google DoubleClick data within Looker Data Studio, create custom dashboards, and make data-driven decisions that drive your business forward. To find out more about how Improvado can streamline your marketing analytics, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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