Connect Google DoubleClick to Looker to Make Data-Driven Decisions

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform designed for large enterprises to manage their online advertising campaigns effectively. It offers a range of powerful tools, including ad serving, targeting, tracking, and analytics. By leveraging Google DoubleClick, enterprises can maximize their advertising ROI, improve ad performance, and gain better insights into customer behavior.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that enables enterprises to explore, analyze, and visualize their data in a user-friendly interface. With Looker, organizations can make data-driven decisions and uncover valuable insights to drive growth and enhance performance. Looker's robust features, such as customizable dashboards, advanced data modeling, and real-time data access, make it an ideal solution for large enterprises looking to transform their data into actionable insights.

Connecting Google DoubleClick to Looker

Connecting Google DoubleClick to Looker can be done in several ways. Here is a step-by-step guide to help you integrate these two powerful platforms:

  • Start by setting up a Google BigQuery account to store your Google DoubleClick data.
  • Use Google's Data Transfer Service to export your Google DoubleClick data to BigQuery.
  • Create a new Looker project and configure the BigQuery connection settings.
  • Build a data model in Looker using LookML, a modeling language that allows you to define how your data should be structured and visualized.
  • Create custom dashboards and reports in Looker to visualize your Google DoubleClick data and gain insights into campaign performance, ROI, and customer behavior.
  • Set up automated data refreshes in Looker to ensure you always have the latest data from Google DoubleClick at your fingertips.
  • Alternatively, you can use Improvado, an advanced marketing analytics platform, to simplify the process of connecting Google DoubleClick to Looker. Improvado offers a complete data pipeline, including data extraction, transformation, and normalization, as well as data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Looker with Improvado

Improvado is the best solution to connect Google DoubleClick to Looker for several reasons. First, it simplifies the data extraction process by automatically pulling data from Google DoubleClick and loading it into Looker, eliminating the need for manual data transfers or third-party tools. Improvado's platform also provides a comprehensive list of metrics and dimensions that can be easily extracted, ensuring you have access to all the data you need for analysis.

Second, Improvado offers powerful data transformation and normalization features, enabling you to clean, format, and combine data from multiple sources, ensuring consistency and accuracy across your organization. This is especially important for large enterprises with complex data needs.

Lastly, Improvado's customer support is top-notch, providing personalized assistance and guidance throughout the entire process, from initial setup to ongoing maintenance and troubleshooting.

Summary of connection Google DoubleClick to Looker

In summary, connecting Google DoubleClick and Looker is a critical step in unlocking valuable insights from your advertising data. By using Improvado to streamline this process, you can benefit from a scalable, customizable solution that simplifies data extraction, transformation, and visualization. Additionally, Improvado's platform is designed to handle large volumes of data and centralize marketing and sales data from various sources, ensuring your organization has access to the insights it needs to drive growth and success. To learn more about how Improvado can help you connect Google DoubleClick to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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