Connect Google DoubleClick to Grafana Automatically

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform that enables large enterprises to streamline their advertising efforts across multiple channels. With its powerful capabilities such as ad serving, ad delivery, and advanced reporting, Google DoubleClick helps businesses manage and optimize their ad campaigns, driving better results and higher ROI. By leveraging this platform, organizations can gain valuable insights into their marketing performance, allowing them to make data-driven decisions to improve their overall strategy.

What is Grafana?

Grafana is a popular open-source analytics and visualization platform that allows enterprises to monitor and analyze their data in real-time. With its extensive range of features, Grafana enables businesses to create interactive and customizable dashboards, providing a clear and comprehensive view of their data. By employing Grafana, organizations can identify trends, patterns, and anomalies within their data, empowering them to make more informed decisions and optimize their operations more effectively.

Connecting Google DoubleClick to Grafana

Connecting Google DoubleClick to Grafana can be accomplished in several ways:

  • Developing a custom API integration to connect Google DoubleClick with Grafana, which requires substantial technical expertise and ongoing maintenance.
  • Utilizing third-party plugins or connectors, which may not support all the required metrics and dimensions, or may have limitations in terms of scalability and customization.
  • Extracting data from Google DoubleClick, transforming it into a suitable format, and then loading it into Grafana manually, which can be time-consuming and error-prone.
  • Opting for a comprehensive solution like Improvado, which simplifies the entire process of connecting Google DoubleClick to Grafana, ensuring seamless data extraction, transformation, and visualization.

With Improvado, you can easily extract and load data from Google DoubleClick to Grafana, without the need for extensive technical expertise or manual intervention. This robust solution not only supports all the required metrics and dimensions, but also offers scalability, customization, and the ability to process large volumes of data, making it an ideal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Grafana with Improvado

Improvado stands out as the best solution to connect Google DoubleClick to Grafana for several reasons. First, it offers a seamless integration that eliminates the need for manual data extraction, transformation, and loading. With Improvado, you can easily access a comprehensive list of metrics and dimensions from Google DoubleClick, ensuring that you have all the data you need to create insightful and actionable dashboards in Grafana.

Second, Improvado offers unparalleled scalability and customization, allowing you to handle large volumes of data and tailor your data pipeline according to your specific requirements. This makes it an ideal choice for large enterprises with complex data needs.

Finally, Improvado provides exceptional customer support to help you navigate any challenges that may arise during the integration process. With a dedicated team of experts at your disposal, you can rest assured that your data pipeline will run smoothly and efficiently.

Summary of connection Google DoubleClick to Grafana

In summary, connecting Google DoubleClick to Grafana can be a complex and challenging process, but with Improvado, you can simplify and streamline this integration. By leveraging Improvado's advanced analytics platform, you can extract, transform, and visualize your marketing data with ease, enabling you to gain valuable insights and make data-driven decisions. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for large enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Google DoubleClick and Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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