Connect Google DoubleClick to GoodData with Zero API Maintenance

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing solution designed for enterprise companies. It streamlines the process of creating, managing, and optimizing digital ads, enabling businesses to reach their target audience more effectively. With robust targeting capabilities, real-time bidding, and cross-channel measurement, Google DoubleClick helps organizations drive conversions, increase brand awareness, and maximize ROI on their advertising spend.

What is GoodData?

GoodData is a powerful cloud-based business intelligence (BI) and data visualization platform that enables enterprise organizations to gain actionable insights from their data. With its intuitive interface, advanced analytics capabilities, and customizable dashboards, GoodData empowers companies to make data-driven decisions and improve overall performance. By leveraging GoodData, enterprises can uncover hidden patterns, monitor key performance indicators (KPIs), and optimize processes to drive growth and innovation.

Connecting Google DoubleClick to GoodData

To connect Google DoubleClick to GoodData, follow these steps:

  • Export data from Google DoubleClick by navigating to the Reports tab and creating a custom report. Choose the desired date range, metrics, dimensions, and filters, then download the report in CSV format.
  • Import the CSV file into GoodData by logging into your GoodData account and navigating to the Data Management Console. Select the "Import Data" option and upload the CSV file. Map the columns in the CSV file to the appropriate data fields in GoodData.
  • Configure the data model in GoodData to match the structure of the Google DoubleClick data. This may require creating new attributes, metrics, and/or facts, and defining relationships between them.
  • Create custom reports and dashboards in GoodData to visualize the Google DoubleClick data. Use the platform's drag-and-drop interface and pre-built visualizations to easily create compelling and interactive data visualizations.
  • For a more streamlined and scalable solution, consider using a data connector like Improvado to extract and load data from Google DoubleClick to GoodData. This eliminates the need for manual exports and imports and ensures that your data is always up-to-date and accurate.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to GoodData with Improvado

Improvado is the ideal solution to connect Google DoubleClick to GoodData. With its advanced marketing analytics platform, Improvado simplifies the entire data pipeline, from extraction and transformation to normalization and visualization. By leveraging Improvado, you can automate the process of importing data from Google DoubleClick to GoodData, eliminating manual tasks and reducing the risk of errors.

Furthermore, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Google DoubleClick, giving you the flexibility to customize your data analysis and visualization in GoodData. The platform is designed to handle large volumes of data, ensuring that even the most complex marketing campaigns can be effectively analyzed and optimized.

With scalability, customization, and high-quality customer support, Improvado is the best choice for connecting Google DoubleClick to GoodData.

Summary of connection Google DoubleClick to GoodData

In summary, connecting Google DoubleClick and GoodData allows enterprise organizations to gain valuable insights from their advertising data and make data-driven decisions. Improvado simplifies this process by automating the entire data pipeline, providing scalable and customizable solutions for extracting, transforming, and visualizing data. With features like the ability to process large volumes of data, centralize marketing and sales data, and access high-quality customer support, Improvado is the top choice for connecting Google DoubleClick to GoodData. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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