Connect Google DoubleClick to Excel Power Query to Get Analysis-Ready Data

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform used by large enterprises to manage and optimize their online advertising campaigns. The platform offers a wide range of capabilities, including ad serving, targeting, and reporting features, enabling businesses to improve their overall digital marketing performance. By utilizing Google DoubleClick, enterprise companies benefit from streamlined operations, better insights, and more effective decision-making processes.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel, designed for enterprise companies to efficiently manipulate and analyze large volumes of data. With Excel Power Query, users can connect to various data sources, perform a wide range of transformations, and create customized reports and dashboards. By leveraging this tool, enterprises can streamline their data analysis processes, save time, and make informed decisions based on accurate insights.

Connecting Google DoubleClick to Excel Power Query

There are several ways to connect Google DoubleClick to Excel Power Query:

  • Manually export reports from Google DoubleClick in CSV format, then import the files into Excel Power Query.
  • Utilize Google Sheets as an intermediary to connect Google DoubleClick to Excel Power Query. For this, export Google DoubleClick data to Google Sheets and then connect Excel Power Query to the Google Sheets.
  • Develop custom scripts to fetch data from Google DoubleClick APIs and then import the data into Excel Power Query using Power Query's web connector.
  • Use Improvado, a more efficient and scalable solution, to directly connect and sync Google DoubleClick data with Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Excel Power Query with Improvado

Improvado is the best solution for connecting Google DoubleClick to Excel Power Query as it simplifies the entire process, saving time and resources. The platform automates the extraction, transformation, and load (ETL) process, ensuring that data is accurate and up-to-date. With Improvado, users can access a wide range of metrics and dimensions from Google DoubleClick, allowing for deeper analysis and better decision-making.

Improvado also offers a high level of customization, enabling users to tailor data transformations and visualizations to their specific needs. The platform is designed to handle large volumes of data, making it an ideal solution for enterprise companies. Finally, Improvado provides exceptional customer support, ensuring that any issues or questions are addressed promptly and efficiently.

Summary of connection Google DoubleClick to Excel Power Query

In summary, connecting Google DoubleClick to Excel Power Query can be a cumbersome and time-consuming process. However, with Improvado, the process is streamlined, allowing for seamless data integration and visualization. By using Improvado, enterprises benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and the capability to centralize marketing and sales data. To learn more about how Improvado can streamline your data integration process, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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