Connect Facebook Pages to Looker to Streamline Marketing Analytics

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What is Facebook Pages?

Facebook Pages is a valuable marketing tool for large enterprises, allowing businesses to create and manage a public presence on the social media platform. By creating engaging content, sharing updates, and connecting with customers, companies can increase brand awareness and drive customer engagement. Additionally, Facebook Pages provides valuable insights such as post reach, engagement metrics, and demographic data, helping businesses refine their marketing strategies and make data-driven decisions.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables companies to explore, analyze, and visualize data from multiple sources, providing valuable insights to drive business growth. Looker's flexible and customizable platform allows users to create custom dashboards, reports, and visualizations tailored to their specific needs. By leveraging Looker, organizations can make data-driven decisions, optimize marketing and sales strategies, and improve overall operational efficiency.

Connecting Facebook Pages to Looker

Connecting Facebook Pages to Looker can be accomplished through several methods:

  • Utilize Looker's built-in data connectors to establish a connection to Facebook Pages API and import the data.
  • Export Facebook Pages data as a CSV or Excel file, and then import this data into Looker manually.
  • Develop a custom solution to extract and load data from Facebook Pages to Looker, requiring technical expertise in both platforms.
  • Use a third-party data connector for Looker Facebook Pages, such as Improvado, which simplifies the process by automating data extraction and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Facebook Pages to Looker with Improvado

Improvado is the ideal solution for connecting Facebook Pages to Looker, thanks to its robust and reliable data pipeline. With Improvado, you can easily extract a wide range of metrics and dimensions from Facebook Pages and load them into Looker with minimal setup. Improvado's platform is designed to handle large volumes of data and offers extensive customization options, ensuring that your organization's unique needs are met. Furthermore, Improvado's team of experts provides top-notch customer support, ensuring a smooth and seamless integration experience.

Summary of connection Facebook Pages to Looker

In summary, connecting Facebook Pages and Looker is a powerful combination that allows large enterprises to visualize and analyze their social media data for better decision-making. By choosing Improvado as your data connector, you gain access to a scalable, customizable solution with high-quality customer support. Improvado's ability to process large volumes of data and centralize marketing and sales data ensures that your organization can make the most of its Facebook Pages insights. To get started, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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