Connect Facebook Lead Ads to Domo to Get Analysis-Ready Data

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What is Facebook Lead Ads?

Facebook Lead Ads is a powerful advertising tool that allows enterprise companies to generate leads and collect valuable customer information through customizable forms on the platform. This data can be used to create targeted marketing campaigns, increase conversions, and boost sales. Benefits of using Facebook Lead Ads for large enterprises include the ability to reach a vast audience, gather high-quality leads, and retarget potential customers based on their interactions.

What is Domo?

Domo is a cloud-based business intelligence (BI) and data visualization platform that helps enterprise companies make data-driven decisions by transforming raw data into actionable insights. Domo offers a wide range of data connectors and visualization tools, enabling businesses to analyze large volumes of data from various sources and create custom dashboards that are easy to understand and share. Companies benefit from using Domo by gaining real-time access to critical data, improving collaboration across teams, and driving better business outcomes.

Connecting Facebook Lead Ads to Domo

Connecting Facebook Lead Ads to Domo involves several steps:

  • First, establish a connection between your Facebook Ads account and Domo by using the Domo Facebook Ads connector. This step allows Domo to access your Facebook Lead Ads campaign data.
  • Next, set up a regular data import schedule to ensure that your Facebook Lead Ads data is constantly updated in Domo. This process enables you to have near real-time access to your campaign performance data.
  • Configure the data connector for Domo Facebook Lead Ads by selecting the specific metrics, dimensions, and date ranges that you want to import into the platform. This step is crucial in designing a dashboard that presents the most relevant information for decision-making.
  • Create custom dashboards and visualizations in Domo to analyze your Facebook Lead Ads data, identify trends, and optimize your campaigns accordingly.
  • While the steps above can be done manually, using a solution like Improvado can simplify the process of connecting Facebook Lead Ads to Domo. Improvado automates the entire data pipeline, from data extraction to load, ensuring seamless integration and faster access to insights.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Lead Ads to Domo with Improvado

Improvado is the best solution for connecting Facebook Lead Ads to Domo due to its ability to handle large volumes of data, provide extensive customization options, and offer exceptional customer support. The platform enables users to access a comprehensive data dictionary that covers all available metrics and dimensions from Facebook Lead Ads, allowing for a more in-depth analysis of campaign performance. Furthermore, Improvado centralizes marketing and sales data, streamlining data management and enabling teams to make more informed decisions based on consolidated insights.

Summary of connection Facebook Lead Ads to Domo

In summary, connecting Facebook Lead Ads and Domo can be made significantly more manageable and efficient with the help of Improvado. The platform offers a scalable, customizable solution that simplifies the data pipeline and enables businesses to process large volumes of data from various sources. With Improvado's high-quality customer support, users can quickly address any issues they encounter, ensuring a seamless integration process. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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