Connect Facebook Custom Audiences to Sisense to Get Analysis-Ready Data

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that enables enterprise companies to target specific groups of customers and prospects based on their unique data. By leveraging customer data, such as email addresses, phone numbers, or Facebook user IDs, businesses can create highly targeted ad campaigns that deliver personalized messages to their audiences. This level of customization allows enterprises to improve their marketing ROI and drive higher customer engagement.

What is Sisense?

Sisense is a leading business intelligence and data visualization platform designed for enterprise companies. It allows organizations to consolidate data from multiple sources, transforming complex information into actionable insights. Sisense empowers decision-makers to visualize data in interactive dashboards, enabling them to quickly identify trends, patterns, and anomalies. By leveraging Sisense's powerful analytics capabilities, enterprises can make data-driven decisions to optimize their business strategies and accelerate growth.

Connecting Facebook Custom Audiences to Sisense

Connecting Facebook Custom Audiences to Sisense can be achieved through several methods:

  • Manual data export and import: Export Facebook Custom Audiences data as a CSV or Excel file and import it into Sisense.
  • API integration: Build a custom integration between Facebook Custom Audiences and Sisense using APIs provided by both platforms.
  • Third-party connectors: Utilize available data connectors for Sisense that specialize in connecting Facebook Custom Audiences data to the platform.
  • Data warehouses: Transfer Facebook Custom Audiences data to a data warehouse, and then connect the warehouse to Sisense for analysis.
  • ETL tools: Use ETL (Extract, Transform, Load) tools to extract data from Facebook Custom Audiences, transform it, and then load it into Sisense.
  • Improvado: Save time and resources by leveraging Improvado's advanced marketing analytics platform to connect Facebook Custom Audiences to Sisense seamlessly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Sisense with Improvado

Improvado is the best solution for connecting Facebook Custom Audiences to Sisense for several reasons. First, it offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. This eliminates the need for manual data exports or complex API integrations. Next, Improvado's platform can automatically extract metrics and dimensions from Facebook Custom Audiences, simplifying the process of data analysis. Additionally, Improvado's platform is built for enterprise-level scalability, ensuring that it can handle large volumes of data from multiple marketing sources.

Moreover, Improvado offers custom solutions tailored to fit the unique needs of each enterprise. This includes custom data transformations, integrations, and visualizations that align with specific business requirements. Finally, Improvado provides top-notch customer support, ensuring that users receive the help they need to maximize the platform's potential.

Summary of connection Facebook Custom Audiences to Sisense

In summary, connecting Facebook Custom Audiences to Sisense is made easy with Improvado. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, enterprises can gain better insights and make data-driven decisions to optimize their marketing strategies. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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