Connect Facebook Custom Audiences to Redash with Zero API Maintenance

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that enables large enterprises to target specific segments of their audience based on their online behavior, demographics, and interests. By leveraging this feature, companies can create highly personalized ad campaigns, leading to increased conversions and a higher return on ad spend. Custom Audiences also allows for effective retargeting, ensuring that businesses stay top-of-mind for their potential customers.

What is Redash?

Redash is an open-source data visualization and collaboration platform designed to make it easy for enterprises to explore, analyze, and share insights from their data. With its intuitive interface and diverse range of visualization options, Redash enables users to create dynamic, interactive dashboards that can be customized to fit the specific needs of each organization. By utilizing Redash, businesses can gain actionable insights from their data, leading to better decision-making and improved overall performance.

Connecting Facebook Custom Audiences to Redash

To connect Facebook Custom Audiences to Redash, follow these steps:

  • First, create a Facebook App and obtain the necessary access tokens and credentials, including your App ID, App Secret, and access token.
  • Next, use the Facebook Marketing API to extract the Custom Audiences data you want to analyze in Redash.
  • Store the extracted data in a suitable data warehouse or database that is compatible with Redash, such as PostgreSQL, MySQL, or Amazon Redshift.
  • Connect Redash to your data warehouse or database by providing the necessary connection details, such as the hostname, port, database name, username, and password.
  • Use Redash's Query Editor to create SQL queries that retrieve and manipulate the Facebook Custom Audiences data according to your specific requirements.
  • Create visualizations and dashboards in Redash using the query results, allowing you to explore and analyze your Facebook Custom Audiences data effectively.
  • Finally, consider using a dedicated data connector, like Improvado, to streamline the process of connecting Facebook Custom Audiences to Redash, saving you time and effort compared to manually extracting and loading the data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Redash with Improvado

Improvado is the ideal solution for connecting Facebook Custom Audiences to Redash, as it offers an efficient, reliable, and scalable data pipeline that eliminates the need for manual data extraction and transformation. By using Improvado, you can automatically extract a wide range of metrics and dimensions from Facebook Custom Audiences and load them into Redash, ensuring that your data is always up-to-date and ready for analysis.

Furthermore, Improvado's advanced data normalization capabilities ensure that your Facebook Custom Audiences data is consistent and compatible with Redash, making it easy to create and customize visualizations and dashboards. With Improvado's robust and flexible data pipeline, you can also integrate multiple marketing data sources, giving you a comprehensive view of your marketing performance.

Summary of connection Facebook Custom Audiences to Redash

In summary, connecting Facebook Custom Audiences and Redash allows enterprises to leverage the power of both platforms, gaining valuable insights from their advertising data and making data-driven decisions. By utilizing Improvado as your data connector, you can benefit from a scalable, customizable solution that centralizes your marketing and sales data, enabling you to process large volumes of data with ease. Additionally, Improvado offers high-quality customer support, ensuring that your data integration needs are met effectively. To learn more about how Improvado can help you connect Facebook Custom Audiences and Redash, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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